Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face.

The dilemma?

Charge too little and you risk losing credibility in the eyes of your customers and potential clients. Additionally, the quality of your work, even if it is worth 100 times what they paid for it, will be seen as having diminished value.

Worst of all, when you charge too little, you may begin to resent the project, the client, or even your chosen profession.

In short, charging too little doesn’t do anyone any good, least of all you.

On the other hand, if you charge too much you run the risk of losing a potential client. You may lose out on opportunities to work with clients who could open doors and provide you and your business with an abundance of work.

The solution?

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