Many copy­writ­ers, both new and expe­ri­enced, strug­gle with how much to charge their clients. In fact, it is a prob­lem that many in the ser­vice indus­try face.

The dilemma?

Charge too lit­tle and you risk los­ing cred­i­bil­ity in the eyes of your cus­tomers and poten­tial clients. Addi­tion­ally, the qual­ity of your work, even if it is worth 100 times what they paid for it, will be seen as hav­ing dimin­ished value.

Worst of all, when you charge too lit­tle, you may begin to resent the project, the client, or even your cho­sen profession.

In short, charg­ing too lit­tle doesn’t do any­one any good, least of all you.

On the other hand, if you charge too much you run the risk of los­ing a poten­tial client. You may lose out on oppor­tu­ni­ties to work with clients who could open doors and pro­vide you and your busi­ness with an abun­dance of work.

The solu­tion?

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