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This Ageless Classic Is A Must-Read

hopkins.jpgAfter speaking at the Profiteers seminar in New Orleans (converted into a webinar because of hurricane Katrina), preparations are now underway to speak in Phoenix this weekend.

Because of these, and in addition to tons of copywriting projects, I haven’t had much time to write. But I did a little something I thought you might like. It’s a little gift, if you will, for you.

I posted the old yet ageless classic “Scientific Advertising” by Claude C. Hopkins on my website. For free. It’s the copywriter’s “bible.” As Olgilvy once said:

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”
– David Ogilvy

Click here to start reading. Go now and enjoy.

Confessions Of A Website Copywriter  

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Rotting The Basket

field.jpgGreg Rozsa, my friend who started HelpWithKatrina.com and who has already brought tons of supplies to the homeless in and around New Orleans (you can see pictures he took on the website), receives hate mail on a daily basis.

This breaks my heart.

But what’s worst is that his website was temporarily shut down today because of complaints. Now, I acknowledge the fact that scammers are rampant and come out of the woodwork to take advantage of situations like these. But Greg is a good man with a big heart.

And there’s something else that irks me to no end…

Read the rest or post a comment »

Secrets of a 10% Conversion Rate  

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Help With Katrina

greg.jpgAs you know, the New Orleans seminar at which I was supposed to speak in a few days has been cancelled. (The Hyatt Hotel has 80% of its windows blown out, let alone flooding.)

Internet marketer Greg Rosza, has set up a fund for New Orleans relief in a personal crusade to bring food and water to the region. I trust Greg as he has been a member of mine for a long time, and is a kindhearted soul.

I recommend you check it out… HelpWithKatrina.com.

Confessions Of A Website Copywriter  

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

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