I know Paul Hancox.

Paul is a fanatical tester. He’s also an excellent copywriter.

But what you may not know is that Paul is also the creator of the very first split-testing software I’ve ever used. We’re talking, um, circa 1999, I believe. It was called “Sales Page Master Pro.” (Paul has a new version out now.)

Well, another copywriter, Paul Myers, recommended this new “report” written by Paul Hancox. I snatched it up in a heartbeat. I did because the simple title piqued my curiosity. In it you discover how to raise the conversion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your conversion rate…

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Hold on tight.

On Thursday night, I will be on a conference call with Armand Morin and Marc Quarles in preparation for the launch of a new product so revolutionary, it’s going to completely change the way you look at copywriting for the web, write your copy, split-test your copy and optimize it.

And no, it’s not “Video Generator.”

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This is a reprint from my last newsletter issue. But so many people loved it and appreciated it, I decided to reprint it here.

First of all, I’m not a mathematician. And Dr. Genichi Taguchi’s work specifically relates to the manufacturing industry, particularly cars. Not direct marketing. His formulas were only recently extrapolated to the direct marketing and advertising industries, in the area of split-testing.

So my answer will be limited to split-testing alone. I’m going to attempt to explain this in layman’s terms and as best as I can. I hope not to lose you along the way… Fingers crossed.

What it is, is this…

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