Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to?

We see this again and again and again.

They seem to have this "Midas touch" when it comes to selling online. Any product they launch sells like gangbusters. Every promotion they do balloons their bank accounts. Every new market they enter becomes a surefire winner.

But ask them how they tap these hidden goldmines with an almost impeccable accuracy, and the likely response you will get is, "I don't know, it just feels right."

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this yourself, and you don’t have to be psychic or shell out a lot of money!)

Read the rest or post a comment »

If you remember, a few months back I launched my email-based coaching program. Shortly thereafter, I’ve reached the number I wanted to enroll in the program, and so I closed the doors.

Since then, however, I’ve wrestled with the idea of reopening it to allow a few new members. Why? Partly because I’m very picky when choosing people with whom I work closely, and partly because I’ve received numerous requests asking me about it.

In fact, since closing my doors I’ve received 52 requests to join my program.

Yes, fifty two! I counted them.

So I’ve relaunched my email-based coaching program, but only to a few select applicants. With this program, you can ask me unlimited questions, to which I will answer personally — as long as your subscription is active.

Here’s what this amazing programs includes:

Read the rest or post a comment »

Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it:

“(One of my coaching students) asked if you will share detailed test results like what to say vs. what not to say, what to wear in video, and other nitty-gritty like that, at your seminar when you reschedule it. Those would be excellent points to cover for a serious direct marketer. Anything you’d like me to tell him?”

Valid question. So here’s the answer I gave him, along with a few tips…

Read the rest or post a comment »

What a fantastic call tonight! I grilled radio copywriting expert Dan O’Day for a little more than an hour on how to write effective radio advertising that gets maximum results.

Again, this one-hour teleseminar was to support our upcoming, intensive 2-day workshop in Los Angeles on how to write compelling copy for multimedia. (Which we only mentioned at the tail-end of the call.)

As promised, here’s the one-hour interview recording.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

It’s around the corner! More and more people are registering to come to my upcoming seminar on multimedia copywriting with Dan O’Day.

You already know who I am, but you probably don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s leading expert on radio advertising, which just happens to be the single most effective mass medium for driving targeted traffic to a website.

Well, Dan agreed to do a special teleseminar for you this Wednesday.

Read the rest or post a comment »

If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.

As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this training is extremely timely. With this 2-day intensive workshop, we guide you on how to write effective copy that sells and drives visitors’ actions!

You get wall-to-wall content for two solid days and receive individualized attention from both Dan and me during an entire weekend in November in a classroom-style setting — a hands-on, intensive workshop on how to write sizzling copy for audio, video, online multimedia, and Web 2.0.

There are no other speakers. But best of all…

Read the rest or post a comment »

Remember when I talked about using multimedia and being pithy? Well, I just came across the shortest salesletter I’ve ever seen.

“Six Figure Blogging” by Andy Wibbels and Darren Rowse is a course on how to make money blogging.

Visit the website and you’ll be first presented with a short opt-in page. Go ahead and opt in. That will lead you to the sales page.

What you will find: a cover graphic of the course, one paragraph of copy, an audio about the course, a link to the course syllabus, an "Enroll Now" button, and a short, two-line disclaimer. That’s it!

Plus, main copy in the one paragraph simply says, "How to make $10,000 a month blogging." That’s all. Admittedly, the "link syllabus" page is a longer version, and the real salesletter when you think about it. (But even then, it’s only five printed pages long.)

Click here to check out this short salesletter…