Why is it that suc­cess­ful mar­keters and online entre­pre­neurs seem to have this vir­tual “6th sense” when it comes to pin­point­ing hot, hun­gry, and highly prof­itable mar­kets they can sell prod­ucts to?

We see this again and again and again.

They seem to have this “Midas touch” when it comes to sell­ing online. Any prod­uct they launch sells like gang­busters. Every pro­mo­tion they do bal­loons their bank accounts. Every new mar­ket they enter becomes a sure­fire winner.

But ask them how they tap these hid­den gold­mines with an almost impec­ca­ble accu­racy, and the likely response you will get is, “I don’t know, it just feels right.”

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this your­self, and you don’t have to be psy­chic or shell out a lot of money!)

Read the rest of this post or share it »

Even though we decided to post­pone the mul­ti­me­dia copy­writ­ing sem­i­nar in south­ern Cal­i­for­nia due to the fires there, my friend, copy­writer David Garfinkel, asked me about it:

“(One of my coach­ing stu­dents) asked if you will share detailed test results like what to say vs. what not to say, what to wear in video, and other nitty-​​gritty like that, at your sem­i­nar when you resched­ule it. Those would be excel­lent points to cover for a seri­ous direct mar­keter. Any­thing you’d like me to tell him?”

Valid ques­tion. So here’s the answer I gave him, along with a few tips…

Read the rest of this post or share it »

It’s around the cor­ner! More and more peo­ple are reg­is­ter­ing to come to my upcom­ing sem­i­nar on mul­ti­me­dia copy­writ­ing with Dan O’Day.

You already know who I am, but you prob­a­bly don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s lead­ing expert on radio adver­tis­ing, which just hap­pens to be the sin­gle most effec­tive mass medium for dri­ving tar­geted traf­fic to a website.

Well, Dan agreed to do a spe­cial tele­sem­i­nar for you this Wednesday.

Read the rest of this post or share it »

If you ever wanted to use mul­ti­me­dia to dou­ble or triple your con­ver­sions online, you don’t want to miss this.

As promised, the doors are finally open for my upcom­ing Web 2.0 Mul­ti­me­dia Copy­writ­ing Work­shop at the LAX Hilton, with star audio copy­writer Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this train­ing is extremely timely. With this 2-​​day inten­sive work­shop, we guide you on how to write effec­tive copy that sells and dri­ves vis­i­tors’ actions!

You get wall-​​to-​​wall con­tent for two solid days and receive indi­vid­u­al­ized atten­tion from both Dan and me dur­ing an entire week­end in Novem­ber in a classroom-​​style set­ting — a hands-​​on, inten­sive work­shop on how to write siz­zling copy for audio, video, online mul­ti­me­dia, and Web 2.0.

There are no other speak­ers. But best of all…

Read the rest of this post or share it »

Remem­ber when I talked about using mul­ti­me­dia and being pithy? Well, I just came across the short­est saleslet­ter I’ve ever seen.

“Six Fig­ure Blog­ging” by Andy Wibbels and Dar­ren Rowse is a course on how to make money blogging.

Visit the web­site and you’ll be first pre­sented with a short opt-​​in page. Go ahead and opt in. That will lead you to the sales page.

What you will find: a cover graphic of the course, one para­graph of copy, an audio about the course, a link to the course syl­labus, an “Enroll Now” but­ton, and a short, two-​​line dis­claimer. That’s it!

Plus, main copy in the one para­graph sim­ply says, “How to make $10,000 a month blog­ging.” That’s all. Admit­tedly, the “link syl­labus” page is a longer ver­sion, and the real saleslet­ter when you think about it. (But even then, it’s only five printed pages long.)

Click here to check out this short salesletter…

Long before I wrote my “Death of the Saleslet­ter” report, my friend Jim Edwards has pio­neered the use of audio and video to sell online.

He is not only the expert in mini-​​sites (salesletter-​​driven web­sites), but also the pub­lisher of Inter­net marketing’s first mul­ti­me­dia newslet­ter using audio and video, enti­tled “I Gotta Tell Ya!”

(And this was before YouTube or Google Video even existed.)

He may be laid-​​back, brash, and opin­ion­ated. But like him or not, his advice has made count­less mil­lion­aires. And now he is giv­ing my mem­bers, sub­scribers and clients an oppor­tu­nity to learn some of his advanced tech­niques using another one of many strengths: the online “webinar.”

And it’s absolutely free!

This is a chance for you to learn from both of us, as we use the Inter­net to show you, live and in real-​​time, some the hottest trends online right now. (And all you need is an Inter­net connection!)

Read the rest of this post or share it »

Long, scrolling saleslet­ters are dying. It’s a fact. There are two main rea­sons for this. Remem­ber, I said an evo­lu­tion and a rev­o­lu­tion are cur­rently tak­ing place. And both of these are con­tribut­ing to the death of the salesletter.

The evo­lu­tion is this: users are demand­ing for bet­ter qual­ity, more con­tent, more proof, less has­sles and greater inter­ac­tiv­ity. New tech­nolo­gies there­fore help to enable that expe­ri­ence. And really, that’s what it’s all about:

It’s about the expe­ri­ence.

As more and more peo­ple enter the web, get broad­band, and gain access to groups of peo­ple who they can con­nect and inter­act with, as well as with the pre­pon­der­ance of appli­ca­tions that fight for that person’s atten­tion and inter­ac­tion, the long-​​scrolling saleslet­ter no longer works as effec­tively as it used to.

Read the rest of this post or share it »