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Remember These 5 Copywriting Formulas
Mnemonics are tools or devices that aid retention.
Do you remember the little ditty to remember all the planets’ names, taught mostly in kindergarten? It goes, “My very eager mother just served us nine pizzas,” where the first letter of each word represents the name of each planet in our solar system (i.e., Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto).
Songs, rhymes, formulas, pictures, alliteration, etc are often used as mnemonic devices. But my favorite form of mnemonic are acronyms. You’ve probably seen a few of them on this blog. That’s because I often use acronyms to teach about copywriting.
I do this to help you remember, appreciate, and understand the process I go through when I write copy. Here they are, with their meaning (plus, each mnemonic is linked to its respective article on this blog, covering the formula in more detail):
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