“I prac­ticed the art of get­ting more things done rather than get­ting the really impor­tant things done well.“
– Alec MacKenzie

“We can no more afford to spend major time on minor things than we can to spend minor time on major things.“
– Jim Rohn

Now is the time to set your GOALs. Your “guides” are goals that will most likely stem from your per­sonal val­ues because, hav­ing gone through the process so far, you will have a pretty good idea of what kind of goals you truly want. Take a new sheet of paper and write at the top the words “My Guides.” Then, write down what you want to be, do, or have.

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The other day, one of my coach­ing stu­dents emailed me about his dilemma — some­thing that’s all too com­mon in our business.

“Too many times,” he said, “I’ve known what I needed to do, and I always end up wait­ing weeks on end to do it.” He asked, “How do you cope with procrastination?”

Pro­cras­ti­na­tion is indu­bitably the copywriter’s most sti­fling prob­lem. Since our job is fraught with dead­lines, pro­cras­ti­na­tion can be one of the costli­est prob­lems in the copy­writ­ing busi­ness. It can mur­der your reputation…

… And your career!

So, how do you cope with pro­cras­ti­na­tion? Even bet­ter, how do you over­come it? Here are six tips I use, which helps me to get more done faster.

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