A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let’s call him “Chuck.”
I understand where Chuck is coming from. Because I’ve been where he is. So I responded, not because I wanted to acquiesce to his demands but because I wanted to give him hope, ideas, and, dare I say it, a million-dollar education.
He says he will be asking other copywriters the same question, and even threatened (although, that may be too harsh of a word) to publish my reply.
For all I know, this copywriter may be gathering information to create his own product. Who knows? (If he is, I must say that his strategy is brilliant. And if he does create a product out of this, good for him!)
I’m reprinting the conversation here since I believe it will help a lot of other struggling copywriters out there. Also, I’m opening myself a little more than usual. I guess you can say that I’m exposing the real “Michel Fortin.”
My answer might surprise you…
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