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Recently, Michel Fortin, author of
“Are you green and growing, or ripe and rotting?“



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Did Larry Winget Go Overboard?
No, I’m not talking about the contested elections in Iran.
I’m talking about the recent Facebook username frenzy, when Facebook allowed its users to register usernames, making profile addresses shorter and more memorable.
Leading up to it, they used a countdown timer. Brilliant.
Last week, I was watching a movie with my wife Sylvie Fortin. At 12:01 AM, I decided to log onto Facebook using my iPhone, just to see. And wouldn’t you know it? I managed to secure Facebook.com/michelfortin for me, and Facebook.com/licorice for our fan page.
(Sylvie also captured “sylviefortin” for herself.)
The Licorice Group, LLC is the name of our publishing company, located in Las Vegas, Nevada. Obviously, “michelandsylviefortin” was way too long and would defeat the purpose of getting a shorter mnemonic. So I decided on “licorice.”
Anyway, you might be wondering why I said this was a kerfuffle. Well, hold on tight, because this one is a doozie (and there’s a marketing lesson in here, too)…
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