I recently merged my library with my blog. I had multiple resources, books and teleseminar recordings on various sites, but decided to consolidate them all and add them to my blog.

Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

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I’m up for a challenge.

Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study.

After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of his blog posts by 10 times.

With the same post!

In other words, nothing was changed except for the headline. The article was exactly the same, word for word. But by changing the headline slightly, the blog post drew a ton of traffic, particularly from social networking sites.

Well, now’s your chance to have me do the same thing for you — and learn a thing or two, too. Here’s how. Let me rewire one of your own headlines for maximum selling power. But there’s a catch…

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I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters or emails using a language that only the person who wrote them understands.

People still seem to ignore their readers.

Abraham Maslow once commented, “If all you have is a hammer, everything looks like a nail.” Abraham Maslow may have been a psychologist, but he probably knew more about copywriting and particularly selling than what most people cared to admit.

Even now, most of the copy I critique disobey this important rule the most. Their sales message doesn’t communicate with their readers, particularly at THEIR level. Now, I’m not talking about a socioeconomic or educational level. I’m talking about the level at which they understand and, above all, make buying decisions.

They fail to use what I call “upwords.”

It’s an acronym that means…

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A strategy in copywriting that’s immensely powerful is to use words and phrases that help to paint vivid pictures in the mind. When people can visualize the process of doing what you want them to do, including the enjoyment of the benefits of your offer, you also drive their actions.

I call them UPWORDS: “Universal Picture Words and Relatable, Descriptive Sentences.” In other words, words and phrases that describe ideas the market can universally appreciate and relate to.

That is, analogies, metaphors, action words, mental imagery, examples, testimonials, case studies, comparisons, colloquialisms, stories, etc.

Why?

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