If you’ve spent much time at all here, you’ll know Michel’s a fanat­i­cal tester. But he’s not alone in his pas­sion for quan­tifi­able results.

For instance our friend Alex Man­doss­ian preaches to any­one with ears to hear that, “Noth­ing is true or false, but test­ing makes it so.”

(Hope I got that right, Alex.)

That’s so impor­tant. Because while copy always has been and always will be indis­pens­able in sell­ing — espe­cially on the web — any copy­writer who thinks words alone are enough is doing his clients a huge disservice.

At Suc­cess Doc­tor we’re pas­sion­ate about copy, but we also rec­og­nize words have lim­i­ta­tions. When you tune your copywriter’s radar into mar­kets that value test­ing, you’ll quickly dis­cover — it’s the most com­pet­i­tive mar­kets that place the great­est pre­mium on test­ing over “gut” feeling.

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What I have said in the last chap­ter applies as well to the pro­fes­sional per­son and the wage-​​earner as to the per­son who is engaged in sell­ing or any other form of business.

No mat­ter whether you are a physi­cian, a teacher, or a cler­gy­man, if you can give increase of life to oth­ers and make them sen­si­ble of that fact, they will be attracted to you, and you will get rich. The physi­cian who holds the vision of him­self as a great and suc­cess­ful healer, and who works toward the com­plete real­iza­tion of that vision with faith and pur­pose, as described in for­mer chap­ters, will come into such close touch with the source of life that he will be phe­nom­e­nally suc­cess­ful; patients will come to him in throngs.

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Sylvie is so upbeat and pos­i­tive about her breast can­cer — and her upcom­ing mas­tec­tomy on Mon­day, Sep­tem­ber 11 — that she decided to make the best of it in the only way she knew how… “Mar­ket and mon­e­tize it!”

She decided to start a blog about her jour­ney, com­plete with AdSense, affil­i­ate links and more. Cre­at­ing and writ­ing on a blog is part ther­a­peu­tic (she feels lib­er­ated by writ­ing about it), part edu­ca­tion (she wants to use her “adven­ture” to increase aware­ness), and part profit (breast can­cer key­words are very profitable!).

Nev­er­the­less, it’s part of the heal­ing process and great med­i­cine for her soul. As she says so fer­vently: “Life gave me lemons, so I might as well make the best of it. Lemon­ade? Heck no… I’m going to turn lemons into lemon merangue pie!”

Go take a look at Breast​Cancer​Vic​tory​.com and post a comment!