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Breast Cancer Awareness Month

Pink Ribbon flagOctober is Breast Cancer Awareness Month. As you know, my wife has started a blog about her breast cancer at BreastCancerVictory.com. In addition to being somewhat therapeutic for her, she’s not only enriching people’s lives with her story but also creating awareness about this silent killer.

Every 1.9 minutes, a woman is diagnosed.

So anything you can do to help is so important. Even small things. Run in your local “run for the cure.” Talk about it on your blog or in your emails (early detection and prevention is the single greatest “cure”). Donate to it directly. Shop “pink” during October whenever you can (from retailers who donate portions of your purchase).

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Turning Lemons Into Pie

Turing Lemons Into Lemon Merangue PieSylvie is so upbeat and positive about her breast cancer — and her upcoming mastectomy on Monday, September 11 — that she decided to make the best of it in the only way she knew how… “Market and monetize it!”

She decided to start a blog about her journey, complete with AdSense, affiliate links and more. Creating and writing on a blog is part therapeutic (she feels liberated by writing about it), part education (she wants to use her “adventure” to increase awareness), and part profit (breast cancer keywords are very profitable!).

Nevertheless, it’s part of the healing process and great medicine for her soul. As she says so fervently: “Life gave me lemons, so I might as well make the best of it. Lemonade? Heck no… I’m going to turn lemons into lemon merangue pie!”

Go take a look at BreastCancerVictory.com and post a comment!

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

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