Need help with your sales copy or mar­ket­ing strat­egy? About to launch a prod­uct or pro­mo­tion, but unsure if it will work? Or sim­ply wish you could pick my brains for an hour?

(And want to pitch in for a great cause at the same time?)

Well, for a lim­ited time, you can.

As a free­lance copy­writer and con­sul­tant for the bet­ter part of 20 years, I’ve had the won­der­ful oppor­tu­nity to cri­tique, review, con­sult, and coach thou­sands of peo­ple and projects.

At first, I did it because it was my liveli­hood. But today, my wife and I own sev­eral, prof­itable busi­nesses, and so I out­source much of it to our per­son­ally trained staff.

For this rea­son, I don’t do hourly con­sults any­more. When I do coach­ing or con­sult­ing, I give pri­or­ity to my mem­bers and rarely take on new clients. If I hap­pen to work with a new client, I do it mostly for fun. (But I also charge a min­i­mum of $3,000 for it, too.)

Well, if you ever wanted to “rent my brains” for an hour, and for a frac­tion of that price on top of that, then here’s your chance. Plus, you’ll be help­ing an impor­tant cause.

One that’s par­tic­u­larly mean­ing­ful to me and my fam­ily.

Read the rest of this post or share it »

Octo­ber is Breast Can­cer Aware­ness Month. As you know, my wife has started a blog about her breast can­cer at Breast​Cancer​Vic​tory​.com. In addi­tion to being some­what ther­a­peu­tic for her, she’s not only enrich­ing people’s lives with her story but also cre­at­ing aware­ness about this silent killer.

Every 1.9 min­utes, a woman is diagnosed.

So any­thing you can do to help is so impor­tant. Even small things. Run in your local “run for the cure.” Talk about it on your blog or in your emails (early detec­tion and pre­ven­tion is the sin­gle great­est “cure”). Donate to it directly. Shop “pink” dur­ing Octo­ber when­ever you can (from retail­ers who donate por­tions of your purchase).

Read the rest of this post or share it »

Sylvie is so upbeat and pos­i­tive about her breast can­cer — and her upcom­ing mas­tec­tomy on Mon­day, Sep­tem­ber 11 — that she decided to make the best of it in the only way she knew how… “Mar­ket and mon­e­tize it!”

She decided to start a blog about her jour­ney, com­plete with AdSense, affil­i­ate links and more. Cre­at­ing and writ­ing on a blog is part ther­a­peu­tic (she feels lib­er­ated by writ­ing about it), part edu­ca­tion (she wants to use her “adven­ture” to increase aware­ness), and part profit (breast can­cer key­words are very profitable!).

Nev­er­the­less, it’s part of the heal­ing process and great med­i­cine for her soul. As she says so fer­vently: “Life gave me lemons, so I might as well make the best of it. Lemon­ade? Heck no… I’m going to turn lemons into lemon merangue pie!”

Go take a look at Breast​Cancer​Vic​tory​.com and post a comment!