After typ­ing furi­ously for the last three days, my wife has finally put together the first part of a three-​​part man­i­festo, in which she finally exposes some of the griev­ous sins com­mit­ted by many mar­keters on the Internet.

It has shocked a great num­ber of peo­ple, and it will make a lot of peo­ple mad. She’s also tak­ing a mon­u­men­tal risk by speak­ing out like this. But she’s mad, too, and can’t take it anymore.

In it, she not only lashes out at Inter­net mar­keters who use stu­pid (and some­times ille­gal) mar­ket­ing tricks, but also con­sumers of Inter­net mar­ket­ing prod­ucts who per­pet­u­ate them — and what to do about it.

There are 15 sins in all. She will be cov­er­ing five sins in each install­ment, and she’s cur­rently work­ing on the sec­ond. The first five sins are avail­able right now.

This man­i­festo is free and there are no sales pitches.

There is an opt-​​in email form in order to notify you when each install­ment is avail­able. And in it, my wife does offer some links to a few resources, includ­ing some of our own. But they are not nec­es­sary for you to read and ben­e­fit from this report.

Now, an impor­tant warning…

She doesn’t hold any­thing back. If you are squea­mish or get offended eas­ily, then please don’t down­load it. My wife uses very strong lan­guage not intended for younger audi­ences. So reader dis­cre­tion is advised.

Click here to go down­load “Inter­net Mar­ket­ing Sins.”

“If you only have time for one clue this year, this is the one to get: We are not seats or eye­balls or end-​​users or con­sumers. We are human beings — and our reach exceeds your grasp. Deal with it.”
— From “The Clue­train Man­i­festo,” Harper Collins, April, 1999.

“One of the best kept secrets in Amer­ica is that peo­ple are aching to make a com­mit­ment, if they only had the free­dom and envi­ron­ment in which to do so.”
— John Nais­bitt, author of “Mega­trends” and “High-​​Tech, High-​​Touch”

My ini­tial intent wasn’t to write this report. It’s the result of a post I was envi­sion­ing for my blog at MichelFortin​.com. The prob­lem is, the blog post be-​​came so long that I felt a need to do either one of two things.

I had to either: edit my post and shrink it down to a bare min­i­mum (prefer­ably around 500 words), or break the arti­cle down into sev­eral installments.

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The buzz is on. Peo­ple are talk­ing about Rich Schefren, and they’re talk­ing about him all over the Internet.

If you don’t know Rich, then you bet­ter get to know him now. Rich is a small-​​business strate­gist, and has helped many busi­nesses — includ­ing his own — make mil­lions upon mil­lions of dollars.

His mar­ket­ing strate­gies have been fea­tured in the Wall Street Jour­nal, ABC, CBS and NBC. He was worked with Jay Abra­ham, Stephen Pierce, John Carl­ton, Jeff Paul, Jeff Walker and too many oth­ers to men­tion here. He’s also a per­sonal friend of mine and a bril­liant marketer.

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