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Write Magnetic Headlines With These 7 Tips
There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all the bases.
In both cases, you will lose readers.
1. The True Purpose of The Headline
The headline is more than a mere summary of the sales copy. Unlike the title of a book, for instance, it’s not meant to summarize, encapsulate, or introduce the story. And most headlines I’ve seen seem to list all the of the greatest benefits from the copy.
No. A headline is meant to generate readership and pull people into the copy.
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