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Posts Tagged ‘lowball’

Lowball Puts You Behind The Eight Ball

Behind the eight ballRyan Healy, a tal­ented copy­writer whose blog I love read­ing, recently said that copy­writ­ers shouldn’t be cheap, espe­cially when they start out.

It’s a pow­er­ful notion, because many begin­ning copy­writ­ers believe that being cheap will get them more busi­ness. (There are other ways around this, of course. Know­ing how to mar­ket your­self is one thing. Focus­ing on a spe­cialty, a niche, is another. But more on that at another time.)

The bot­tom line is, if you low­ball your rates, you will not get as much busi­ness as you think you’ll get. Sure, you will prob­a­bly get some. But it’s the kind of busi­ness you don’t want.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »