Email Mini-Makeover Case Study
When I spoke on stage in London, UK last summer, I met a really nice guy by the name of Patrizio Moi. We hit it off quite well, probably because we have something in common: music.
You see, this Italian-born entrepreneur is not only a brilliant guy with a lot of talent. Patrizio is also a recording professional and music producer, with his own recording studio and label.
His repertoire is quite extensive, too. He’s worked on or collaborated with some of the top recording artists in the world. (Andrea Bocelli is one of many, just to give you an example.)
This afternoon, Patrizio contacted me via MySpace and asked me a favor. He was about to send an email to his list, making a one-time offer promoting his demo recording service. (Demos are incredibly important in the music business, just so you know.)
I don’t normally offer free consulting. But…



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