Sad day. I’m speechless.

In case you haven’t heard, the infa­mous Gary Hal­bert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday.

All I can say is, the copy­writ­ing world has lost one of its biggest icons. There will NEVER be another Gary Hal­bert, that’s for sure.

John Reese left the mes­sage on my copywriter’s board just after mid­night. John Carl­ton, who was Gary’s best friend in this biz, wrote a blog post that says it all. (It lit­er­ally brought tears to my eyes.)

I remem­ber two years ago when I did a sem­i­nar with him, John Carl­ton, and Mark Joyner, called the “Fusion Sem­i­nar.” (There are some incred­i­bly funny sto­ries from that sem­i­nar, which I will share with you some time soon!)

Rest in peace, brother. You can also lis­ten to two inter­views I’ve done with Gary Hal­bert, and one with John Carlton.

Click here to lis­ten to four hours with me and Gary Halbert.