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Posts Tagged ‘launch’

Purging My Way to Freedom From Email Clutter

istock 000004817156xsmall 150x150 Purging My Way to Freedom From Email ClutterAfter the last, big, “mega-​​product launch,” and a bar­rage of me-​​too mar­ket­ing emails from the usual sus­pects, I’ve decided enough is enough. And it’s about time.

I’ve done some­thing I should have done a long time ago.

And I feel liberated.

I rec­om­mend you do the same.

That is, I unsub­scribed from 90% of the newslet­ters I was receiv­ing. I deleted fear­lessly. Unsub­scribed relent­lessly. Purged ruth­lessly. With­out blink­ing or look­ing back.

If you think it’s not a lot, let me give you a back­story. When I was the edi­tor of The Inter­net Mar­ket­ing Chron­i­cles newslet­ter over a decade ago (which has since been acquired by the late Corey Rudl), I sub­scribed to a lot of email newsletters.

Yes, lots. Like over-​​a-​​thousand lots.

I’m a speed-​​reader, so get­ting that many emails was never a big chal­lenge. And before you con­clude I was an email junkie, let me give you a few rea­sons in my defense.

For one, I wanted to be up on things. I wanted to stay abreast of new changes, new mar­ket­ing strate­gies, new soft­ware tools, and so on. (I still do.)

Sec­ond, it gave me a lot of fod­der while writ­ing edi­to­ri­als for the then pop­u­lar newslet­ter. I’m proud to have been instru­men­tal in help­ing them grow their list from 45,000 to 160,000 sub­scribers, and remem­ber that 160,000 back in ’98 was quite a feat!

And third, these emails served me well as they were also used for research pur­poses. As an up-​​and-​​coming copy­writer writ­ing a lot for the Inter­net mar­ket­ing crowd at the time, I wanted to see what oth­ers were say­ing, pro­mot­ing, doing, email­ing, and writing.

But this week­end, after last week’s ubiq­ui­tous mega-​​launch pro­mo­tional emails started clut­ter­ing up my inbox, it became the prover­bial straw that broke this camel’s back.

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Pardon The Dust as I Install and Tweak New Theme

construction 150x150 Pardon The Dust as I Install and Tweak New ThemeI’m in the mid­dle of upgrad­ing this blog’s theme. It’s already two if not three years old, and some of the plu­g­ins con­flict with the theme. Above all, it takes a long time to load.

After some test­ing, I orig­i­nally thought it was my plu­g­ins, or the fact that there are too many of them. But it’s not.

A quick test over at Web​si​teOp​ti​miza​tion​.com revealed that latency was caused by too many uncom­pressed CSS line-​​items and javascripts, too many graph­ics, and the use of tables (rather than using posi­tion­ing through CSS 2.0+).

So after using the theme on Mar​keters​Board​.com by the awe­some design­ers at Inst​ant​Shift​.com (and pay­ing for a license to cus­tomize it), I’ve decided to use it for this blog and redesigned it to fit.

You’ll notice some of the famil­iar ele­ments are still here. But I still need to tweak some of the lay­out issues and col­ors, espe­cially with all the plu­g­ins. So bear with me. It should be com­plete by a day or two. Thanks!

Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

This Week's Event Will Change Your Life

unlockbanner 150x150 This Weeks Event Will Change Your LifeIn case you couldn’t make it this week’s webi­nar, I wanted to give you an “inside look” at the lat­est new 8-​​DVD sys­tem we’re releas­ing, with my col­league Ken Calhoun.

Espe­cially now, in this tough econ­omy, this sys­tem can be your “life­line to sur­vival.” It shows you exactly how to out­com­pete by cre­at­ing more com­pelling sales mes­sages. (Whether it’s in web­sites, emails, direct mail, ad cre­atives, Inter­net video, PPC ads, and more!)

It’s a full stun­ning 8 DVDs packed with dozens of proven, spe­cific tac­tics that can make a big dif­fer­ence to your busi­ness suc­cess. But just for a few short days, we’re mak­ing a very spe­cial offer!

copysuccessorder 300x170 This Weeks Event Will Change Your Life

If you order by our offi­cial launch date (that’s in early Feb­ru­ary), you can grab the entire 8-​​DVD, 10-​​hour sys­tem for about two-​​thirds off. That’s a dis­count of over 60%!

Why are we offer­ing this incred­i­ble sys­tem at such a low price dur­ing these next cou­ple of weeks?

Because the economy’s tight and we want to put this busi­ness life­sav­ing sys­tem into the hands of as many entre­pre­neurs and busi­ness pro­fes­sion­als as pos­si­ble, before the launch.

So head on over to watch the 9 video pre­view clips now.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Internet Marketing Sins Part Three Finally Out!

imsins Internet Marketing Sins Part Three Finally Out!The long antic­i­pated third and final install­ment of my wife’s shock­ing and highly con­tro­ver­sial exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report. She also clears up a lot of mis­con­cep­tions about why she wrote this report. And in fact, this time she did it a lit­tle differently.

This time, she did it on video!

There are sev­eral reasons.

Internet Marketing Sins Part #3For one, she wanted to save time. Her recent surgery forced her to post­pone writ­ing this sec­tion, and peo­ple were clam­or­ing for it.

Sec­ond, it would also give you a chance to hear her pas­sion, and some­times, her anger. Plus, she ends with a heart­felt plea you def­i­nitely don’t want to miss!

Like parts one and two, she uses strong lan­guage and doesn’t hold back! Your dis­cre­tion is advised.

She exposes the final five sins, i.e., Tele­sem­i­nar Idiots, Brain­less Free­bie Seek­ers, Coach­ing Addicts, Time-​​Sucking Vam­pires, and Slave Own­ers. The video is on the same down­load page of the first two parts. If you haven’t signed up, do it now…

Go now and watch part #3 of Inter​net​Mar​ket​ingSins​.com.

Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Computer Geek Discovers Speed Copy Secrets?

robertplank Computer Geek Discovers Speed Copy Secrets?Not a copy­writer or just start­ing out? Can’t afford a high-​​priced copy­writer? Need copy real fast to start sell­ing or to pro­mote affil­i­ate prod­ucts right away?

Here’s some­thing that might inter­est you…

Com­puter pro­gram­mer Robert Plank shares his quick and easy for­mula for writ­ing com­pelling sales let­ters fast.

Sure, noth­ing beats know­ing how to write great copy. But…

This pain­less for­mula will have your prod­ucts launched and your web­sites up and run­ning in less than an hour! (If you hate writ­ing copy or don’t have time, or you sim­ply need copy really fast, you’re going to love this.)

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Giving Thanks With This Birthday Giveaway

booksandboxes100 Giving Thanks With This Birthday GiveawayIt’s Thanks­giv­ing in Canada, so it’s time to give thanks. It’s also my birth­day. That’s why I’m the one who’s going to give you a gift (there’s only one con­di­tion, so read on).

I want to give thanks to all my loyal sub­scribers and read­ers. But there’s another per­fectly good and more impor­tant reason.

I need to make some room!

You see, I have 3,000 copies of one of my books in stor­age, and I need to get rid of them. Fast! So I’m fully pre­pared to give them away. For free. Let me give you some back­ground first…

Read the rest of this post or share it »

Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Grow Your Lists 4 to 7 Times Faster

60x80 2 Grow Your Lists 4 to 7 Times FasterThe lifeblood of your busi­ness is your list of cus­tomers and prospects. Wouldn’t it be great to grow it faster?

Accord­ing to the Inter­net Mar­ket­ing Center’s 2006 sur­vey, online adver­tis­ers are cap­tur­ing con­tact infor­ma­tion from an aver­age of between 5% and 10% of the peo­ple who visit their web­sites, and of those, only 1% to 2% become pay­ing customers.

That SUCKS!

How would you like to uncover a lit­tle known way to do 4 to 7 times bet­ter… with­out hav­ing to attract a sin­gle addi­tional vis­i­tor to your website?

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »