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Purging My Way to Freedom From Email Clutter
I’ve done something I should have done a long time ago.
And I feel liberated.
I recommend you do the same.
That is, I unsubscribed from 90% of the newsletters I was receiving. I deleted fearlessly. Unsubscribed relentlessly. Purged ruthlessly. Without blinking or looking back.
If you think it’s not a lot, let me give you a backstory. When I was the editor of The Internet Marketing Chronicles newsletter over a decade ago (which has since been acquired by the late Corey Rudl), I subscribed to a lot of email newsletters.
Yes, lots. Like over-a-thousand lots.
I’m a speed-reader, so getting that many emails was never a big challenge. And before you conclude I was an email junkie, let me give you a few reasons in my defense.
For one, I wanted to be up on things. I wanted to stay abreast of new changes, new marketing strategies, new software tools, and so on. (I still do.)
Second, it gave me a lot of fodder while writing editorials for the then popular newsletter. I’m proud to have been instrumental in helping them grow their list from 45,000 to 160,000 subscribers, and remember that 160,000 back in ’98 was quite a feat!
And third, these emails served me well as they were also used for research purposes. As an up-and-coming copywriter writing a lot for the Internet marketing crowd at the time, I wanted to see what others were saying, promoting, doing, emailing, and writing.
But this weekend, after last week’s ubiquitous mega-launch promotional emails started cluttering up my inbox, it became the proverbial straw that broke this camel’s back.
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