Not a copywriter or just starting out? Can’t afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away?

Here’s something that might interest you…

Computer programmer Robert Plank shares his quick and easy formula for writing compelling sales letters fast.

Sure, nothing beats knowing how to write great copy. But…

This painless formula will have your products launched and your websites up and running in less than an hour! (If you hate writing copy or don’t have time, or you simply need copy really fast, you’re going to love this.)

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Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.

Elements that, with just a few short changes, can help multiply the results almost instantaneously.

Generally, I have found that there are seven common mistakes. I call them the “Seven Deadly Sins.” Is your website committing any one of these?

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A lot of people ask me how I write copy. I don’t mean the content-writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new salesletter from scratch.

Everyone is different. My writing process is one developed over many years, and many people may adopt or dislike the same techniques. But in the hope that knowing my process may be helpful to some writers, I’d like to share it with you.

Of course, if I were to describe all of the steps, there would be way too much information to squeeze into one article. But for now, I can offer you a basic look at my methodology by giving you a short list of the seven steps I take.

Here they are.

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I’m up for a challenge.

Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study.

After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of his blog posts by 10 times.

With the same post!

In other words, nothing was changed except for the headline. The article was exactly the same, word for word. But by changing the headline slightly, the blog post drew a ton of traffic, particularly from social networking sites.

Well, now’s your chance to have me do the same thing for you — and learn a thing or two, too. Here’s how. Let me rewire one of your own headlines for maximum selling power. But there’s a catch…

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I once took a media communications course in which I discovered an interesting example of the way the mind works.

As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west.

The news anchor in the television newsroom said: “We now take you to Sally Smith — she’s in the station’s helicopter flying above the scene of the fire.” He then turned around to face the background screen, which gave a live bird’s-eye view of the raging fire, and asked: “Sally, tell us, how big is the fire?”

In a voice partially drowned by the whizzing sound of helicopter blades, Sally reports: “John, it’s so big, it’s covering well over 140 acres of land — that’s about 200 football fields back-to-back for you and me.”

What is this telling you?

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This article was written by one of my junior copywriters, Joe Valente, as an introduction to one of my articles — which I will be publishing on this blog later this week. But Joe’s article is so good, I decided to reprint it here. Take it away, Joe!

There’s an old saying: “Depending on the circumstances, any tool that comes to hand becomes a hammer.”

Now, let’s start with a basic premise: When you write copy, you build knowledge, trust, and sales, and language is your hammer. Some might take that a step further and say that the point of your writing is to “nail” your prospects, but I don’t think I want to go down that road today.

Instead, I want to talk a bit about your main tool of the trade, your proverbial hammer…

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