As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. It is just that the tools for blog promotion are slightly different, a bit more diverse and on the whole much more effective.

Blogs are designed with interactivity and social networking ability built in. They are ideal both for developing relationships and marketing your brand.

However, this doesn’t mean you should neglect standard promotion techniques in favor of blog only techniques. In fact, traditional marketing activities can become even more potent with a blog due to its nature.

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Last Sunday, a bunch of copywriters shot the breeze on the Nuts & Blogbolts talk radio show. At the end, Mike Sansone asked if we would individually respond on our blogs to this question:

"Writing for the visitor is more important than writing for the search engines. Can both requirements be met without sacrificing quality?"

Ryan Healy posted his answer on the subject. I agree with him, but only in part. This is not because I disagree with anything Ryan said, because he makes some great points. But because I think there are ways around it.

So my answer is both "yes" and "no." Here's why…

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Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn’t be of interest to you? I mean, if they use broken English, bad grammar, if they use sign language.

However it was, if it was, if your wife had unexpectedly had triplets I think you’d be interested in the message. And, and, and that, that’s a point, uh, I think it’s really important ****.

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