Email Updates You Ought To Be In Pictures
I once took a media communications course in which I discovered an interesting example of the way the mind works.
As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west.
The news anchor in the television newsroom said: “We now take you to Sally Smith — she’s in the station’s helicopter flying above the scene of the fire.” He then turned around to face the background screen, which gave a live bird’s-eye view of the raging fire, and asked: “Sally, tell us, how big is the fire?”
In a voice partially drowned by the whizzing sound of helicopter blades, Sally reports: “John, it’s so big, it’s covering well over 140 acres of land — that’s about 200 football fields back-to-back for you and me.”
What is this telling you?
How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. 
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