The other day I was asked, “How do I moti­vate a poten­tial joint ven­ture part­ner to bite? When you have a great idea and you’ve located the per­fect part­ner, how do you moti­vate them to do busi­ness with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or hav­ing an inter­est­ing twist or hook, will def­i­nitely up your chances of get­ting noticed.

But regard­less of how you approach your prospec­tive part­ner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is impor­tant to craft the offer in a man­ner that shows the ben­e­fits to your joint-​​venture partner.

How­ever, there are a few extra tricks to moti­vate a poten­tial partner.

Here are some of them…

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From my hotel, I can see a beau­ti­ful view of Redondo Beach, Cal­i­for­nia, hug­ging the warm, breath­tak­ing Pacific coast­line lined with a panoply of restau­rants, mer­chants, and boats.

Enjoy­ing the scenery notwith­stand­ing, I’m not blog­ging much right now because I’m out of town spend­ing a cou­ple of days with Jay Abra­ham. Upon my return from Los Ange­les, my wife and I will be get­ting ready to leave again for Atlanta to be at the Big Sem­i­nar next weekend.

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Long, scrolling saleslet­ters are dying. It’s a fact. There are two main rea­sons for this. Remem­ber, I said an evo­lu­tion and a rev­o­lu­tion are cur­rently tak­ing place. And both of these are con­tribut­ing to the death of the salesletter.

The evo­lu­tion is this: users are demand­ing for bet­ter qual­ity, more con­tent, more proof, less has­sles and greater inter­ac­tiv­ity. New tech­nolo­gies there­fore help to enable that expe­ri­ence. And really, that’s what it’s all about:

It’s about the expe­ri­ence.

As more and more peo­ple enter the web, get broad­band, and gain access to groups of peo­ple who they can con­nect and inter­act with, as well as with the pre­pon­der­ance of appli­ca­tions that fight for that person’s atten­tion and inter­ac­tion, the long-​​scrolling saleslet­ter no longer works as effec­tively as it used to.

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If you’ve ever been a fol­lower of Napoleon Hill’s “Think And Grow Rich,” then you’ve cer­tainly heard of the con­cept of the Mas­ter­mind Group.

The con­cept is quite sim­ple: find peo­ple you want to asso­ciate with, and try to meet with them reg­u­larly. Peo­ple who you admire and trust, who are sup­port­ive, and whose opin­ions you value.

But there’s a big dif­fer­ence between what Napoleon Hill teaches, and the way most groups today are formed. (And in that cat­e­gory I include blogs and forums, too.)

In fact, par­tic­i­pat­ing in one may hurt you. And per­haps do so with­out you even know­ing it.

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The last two weeks have been nuts. So I haven’t had the chance to post much. After writ­ing Frank Kern’s saleslet­ter for his big Under­achiever Mas­tery launch last Sun­day work­ing almost the entire time while at Stephen Pierce’s sem­i­nar in Detroit, bar­ri­cad­ing myself in my hotel room, it’s been more than crazy.

It’s been insane!

In fact, I promised a friend of mine in Wind­sor (Rick Beneteau) to visit him while down there, but Frank’s let­ter was such a huge affair, I had no choice. I was stuck. And now, I’m exhausted. (And that doesn’t count the fact that I’m writ­ing two other big projects — one for John Reese, and another for Armand Morin.

But now that the big­ger dust has set­tled, let’s roll.

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Here’s a lit­tle hol­i­day gift for you — par­tic­u­larly if you missed the calls with Gary Hal­bert and John Carl­ton. If you want to lis­ten in, you can, right now, for free.

No strings, no oblig­a­tions, no costs. Sim­ply point your browser to this page right now: Boost My Response.

Enjoy the record­ings.

The call 2 weeks ago with the leg­endary Gary Hal­bert was pretty awe­some. Gary and I enjoyed it. It was fun, and we will do it again. (Thanks to Peter Stone for pro­duc­ing it.)

But until Gary and I do that sec­ond call, I’ve got some great news you don’t want to miss.

So take out your cal­en­dar or daily plan­ner. Mark this date in it right now (yes, now!). Cir­cle it, high­light it, sticky-​​note it. Because…

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