I recently merged my library with my blog. I had multiple resources, books and teleseminar recordings on various sites, but decided to consolidate them all and add them to my blog.

Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

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Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters.

Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners riveted during those six hours as they answered pressing questions from people like you and me about how to write effective copy that sells. And now, you can…

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Since we’re getting ready to fly to Vegas to speak this weekend, I didn’t want to leave without making a quick post. But with no time to write an article myself, I decided to spread some link love.

Anyway, here are five of them…

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As a copywriter, one of the most important parts of my job is conducting research. And in fact, when my copy fails, aside from poor targeting or a poor offer, it’s almost always due to poor research.

As copywriters, the information we need may not be as readily available as we want it to be, particularly when we’re working with a new company or product. We have to dig. Or as my friend and top copywriter John Carlton says, “We have to put on our sales detective hats and dig deep.”

Sure, we can go through the product. We can go through the client’s collateral materials. We can conduct competitive research and perhaps even check out competitors’ products.

But the most important and salient research comes from…

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Sad day. I’m speechless.

In case you haven’t heard, the infamous Gary Halbert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday.

All I can say is, the copywriting world has lost one of its biggest icons. There will NEVER be another Gary Halbert, that’s for sure.

John Reese left the message on my copywriter’s board just after midnight. John Carlton, who was Gary’s best friend in this biz, wrote a blog post that says it all. (It literally brought tears to my eyes.)

I remember two years ago when I did a seminar with him, John Carlton, and Mark Joyner, called the “Fusion Seminar.” (There are some incredibly funny stories from that seminar, which I will share with you some time soon!)

Rest in peace, brother. You can also listen to two interviews I’ve done with Gary Halbert, and one with John Carlton.

Click here to listen to four hours with me and Gary Halbert.

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, “not many.” I do use a few, and I’m testing a lot more, too.

Other than video and graphics, such as using YouTube.com and Flickr.com, which are the most popular but not really important when you have your own dedicated server like I do, there are some tools to allow my websites to be a little more interactive.

(If you remember from my report, The Death of The Salesletter,” I talk about the rise in “samplification.” If there are any tools that I would prefer, other than video and audio, they would certainly be those that helped to give my readers more proof, and to make their buying experiences easier and more secure.)

I will blog about those once I get more statistics to share with you.

But the second part of that question is, when it comes to running my business, there are a few Web 2.0 tools and services that have helped my life quite tremendously. Here’s a list of some of them.

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After that last article on viral marketing, some people emailed me wanting more information about how to create at least the perception of uniqueness.

Let me give you a few tips, inspired by the “Law Of Leadership” from my two favorite mentors, Jack Trout and Al Ries.

Often, many businesses build their entire marketing strategy around a particular brand and its “better” qualities. Claiming superiority smacks of being untrue and is often a very risky endeavor. In other words, if you claim that you’re the best, your statement will be suspect.

When a mentor told me that “implication is more powerful than specification,” I realized that this, in itself, implied many things as well. What I pulled from that statement is, it is much more effective to imply superiority — to be perceived as being a superior company or one with a superior product — than to simply being (or outright stating that one is) superior.

But how do you get others to perceive that you’re the best? How does one imply superiority without stating it outright? The following are a few pointers to guide you in that direction.

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