A mem­ber on my copy­writ­ers forum (now my blog) started a thread on what makes my forum so pop­u­lar. Every­one chimed in with some great answers, and I appre­ci­ate the feedback.

(The cool thing about it is, that very thread also reached an impor­tant mile­stone. It was the 10,000th one! Talk about a coin­ci­dence, eh?)

But then some­one asked:

“Michel, can I ask how you ini­tially got the word out about your forum?”

My answer revealed a bit more than what the mem­ber antic­i­pated. Instead of talk­ing about how my forum became so pop­u­lar, I went on a tan­gent and explained the step-​​by-​​step process I used to book copy­writ­ing projects.

The answer was so well received that I decided to reprint it here.

Now, you may be won­der­ing what pro­mot­ing a forum (or a blog, for that mat­ter) has to do with pro­mot­ing my copy­writ­ing ser­vices. Keep read­ing because you’ll soon under­stand why…

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I’ll never for­get this for as long as I live.

The real estate office man­ager marched to his secretary’s desk. He rubbed his face in frus­tra­tion. I stopped mak­ing cold calls to spy on their conversation.

In muf­fled tones, he told her to write a “house ad” for a new list­ing. He wasn’t sure what to write. So he told her to come up with some­thing. Anything.

Back then I sold real estate for a liv­ing. I just started learn­ing how to write ads that work. But I couldn’t believe what just transpired.

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