The buzz is on. People are talking about Rich Schefren, and they’re talking about him all over the Internet.

If you don’t know Rich, then you better get to know him now. Rich is a small-business strategist, and has helped many businesses — including his own — make millions upon millions of dollars.

His marketing strategies have been featured in the Wall Street Journal, ABC, CBS and NBC. He was worked with Jay Abraham, Stephen Pierce, John Carlton, Jeff Paul, Jeff Walker and too many others to mention here. He’s also a personal friend of mine and a brilliant marketer.

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In John Reese’s Marketing Secrets Forum, a forum in which I am the senior moderator, member John Jarowski posted a really important question. He asked, and I’m paraphrasing John for the sake of brevity:

“When a new strategy is taught by some ‘guru’, everybody seems to copy it without tweaking it. This dilutes their effectiveness and puts me off tremendously. I would think that using any ‘new’ marketing strategy is a lot less effective once it gets diluted by lazy marketers who want to do cookie cutter style marketing.”

I agree. And let me tell you why this is true, and share with you important tips on how to avoid this.

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