It’s around the cor­ner! More and more peo­ple are reg­is­ter­ing to come to my upcom­ing sem­i­nar on mul­ti­me­dia copy­writ­ing with Dan O’Day.

You already know who I am, but you prob­a­bly don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s lead­ing expert on radio adver­tis­ing, which just hap­pens to be the sin­gle most effec­tive mass medium for dri­ving tar­geted traf­fic to a website.

Well, Dan agreed to do a spe­cial tele­sem­i­nar for you this Wednesday.

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If you ever wanted to use mul­ti­me­dia to dou­ble or triple your con­ver­sions online, you don’t want to miss this.

As promised, the doors are finally open for my upcom­ing Web 2.0 Mul­ti­me­dia Copy­writ­ing Work­shop at the LAX Hilton, with star audio copy­writer Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this train­ing is extremely timely. With this 2-​​day inten­sive work­shop, we guide you on how to write effec­tive copy that sells and dri­ves vis­i­tors’ actions!

You get wall-​​to-​​wall con­tent for two solid days and receive indi­vid­u­al­ized atten­tion from both Dan and me dur­ing an entire week­end in Novem­ber in a classroom-​​style set­ting — a hands-​​on, inten­sive work­shop on how to write siz­zling copy for audio, video, online mul­ti­me­dia, and Web 2.0.

There are no other speak­ers. But best of all…

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Face­book is grow­ing by leaps and bounds. If you don’t know what Face­book is, it’s a social net­work­ing site much like MySpace, but with a lot more con­trol, flex­i­bil­ity, and ver­stil­ity. (Check out my pro­file.)

But after test­ing it for a while, I’ve con­cluded that it’s not a viable mar­ket­ing tool. At least, not for me. There are two rea­sons why using Web 2.0 social-​​driven sites to make money (or to drive tar­geted traf­fic) is not viable.

First, and more impor­tantly, it’s labor-​​intensive. It’s a full-​​time affair.

I don’t pre­tend to be a social mar­ket­ing expert by any stretch. And I’m sure that, if you are a social site junkie, you can find some pretty cre­ative ways for using them to gen­er­ate mas­sive amounts of traf­fic. Some already have.

But for me, my busi­ness, and my spe­cific tar­get mar­ket, and like many social net­work­ing sites out there, it’s a waste of time. So if you’re not pre­pared on work­ing it exten­sively and reli­giously, then I dis­c­om­mend it.

How­ever, noth­ing stops you from out­sourc­ing the leg­work, if you’re so inclined. But there’s another good rea­son why I don’t rec­om­mend it…

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From my hotel, I can see a beau­ti­ful view of Redondo Beach, Cal­i­for­nia, hug­ging the warm, breath­tak­ing Pacific coast­line lined with a panoply of restau­rants, mer­chants, and boats.

Enjoy­ing the scenery notwith­stand­ing, I’m not blog­ging much right now because I’m out of town spend­ing a cou­ple of days with Jay Abra­ham. Upon my return from Los Ange­les, my wife and I will be get­ting ready to leave again for Atlanta to be at the Big Sem­i­nar next weekend.

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The buzz is on. Peo­ple are talk­ing about Rich Schefren, and they’re talk­ing about him all over the Internet.

If you don’t know Rich, then you bet­ter get to know him now. Rich is a small-​​business strate­gist, and has helped many busi­nesses — includ­ing his own — make mil­lions upon mil­lions of dollars.

His mar­ket­ing strate­gies have been fea­tured in the Wall Street Jour­nal, ABC, CBS and NBC. He was worked with Jay Abra­ham, Stephen Pierce, John Carl­ton, Jeff Paul, Jeff Walker and too many oth­ers to men­tion here. He’s also a per­sonal friend of mine and a bril­liant marketer.

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