It’s around the corner! More and more people are registering to come to my upcoming seminar on multimedia copywriting with Dan O’Day.

You already know who I am, but you probably don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s leading expert on radio advertising, which just happens to be the single most effective mass medium for driving targeted traffic to a website.

Well, Dan agreed to do a special teleseminar for you this Wednesday.

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If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.

As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this training is extremely timely. With this 2-day intensive workshop, we guide you on how to write effective copy that sells and drives visitors’ actions!

You get wall-to-wall content for two solid days and receive individualized attention from both Dan and me during an entire weekend in November in a classroom-style setting — a hands-on, intensive workshop on how to write sizzling copy for audio, video, online multimedia, and Web 2.0.

There are no other speakers. But best of all…

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Facebook is growing by leaps and bounds. If you don’t know what Facebook is, it’s a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.)

But after testing it for a while, I’ve concluded that it’s not a viable marketing tool. At least, not for me. There are two reasons why using Web 2.0 social-driven sites to make money (or to drive targeted traffic) is not viable.

First, and more importantly, it’s labor-intensive. It’s a full-time affair.

I don’t pretend to be a social marketing expert by any stretch. And I’m sure that, if you are a social site junkie, you can find some pretty creative ways for using them to generate massive amounts of traffic. Some already have.

But for me, my business, and my specific target market, and like many social networking sites out there, it’s a waste of time. So if you’re not prepared on working it extensively and religiously, then I discommend it.

However, nothing stops you from outsourcing the legwork, if you’re so inclined. But there’s another good reason why I don’t recommend it…

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From my hotel, I can see a beautiful view of Redondo Beach, California, hugging the warm, breathtaking Pacific coastline lined with a panoply of restaurants, merchants, and boats.

Enjoying the scenery notwithstanding, I’m not blogging much right now because I’m out of town spending a couple of days with Jay Abraham. Upon my return from Los Angeles, my wife and I will be getting ready to leave again for Atlanta to be at the Big Seminar next weekend.

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The buzz is on. People are talking about Rich Schefren, and they’re talking about him all over the Internet.

If you don’t know Rich, then you better get to know him now. Rich is a small-business strategist, and has helped many businesses — including his own — make millions upon millions of dollars.

His marketing strategies have been featured in the Wall Street Journal, ABC, CBS and NBC. He was worked with Jay Abraham, Stephen Pierce, John Carlton, Jeff Paul, Jeff Walker and too many others to mention here. He’s also a personal friend of mine and a brilliant marketer.

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