When a sales page is not performing up to your expectations, the worst thing you can do is nothing.

In most circumstances, there are steps you can take to alter the copy to improve your results immediately. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions.

The key to this process is testing to boost your outcome.

However, when most people start testing their sales copy, they immediately think of something they can add or tweak. Or they’re confused as to what to test, particularly what to test first.

I’ve found that the best and most efficient element to test is to actually first remove the things that are stopping people from ordering. In other words…

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Many copywriters often talk about targeting a niche… getting to know them so you talk their language and describe your solution for them as though you were one of them.

I’d like to take a contrarian view.

I think it’s silly to worry about targeting a “niche.”

I propose that all people are the same at their core and if you are actually working a true market… targeting is as silly as pretending that some people don’t eat or sleep or have sex or breathe.

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… Words out of thin air and assembles them into masterful sales pages that earn more money than you can even imagine.

Sorry about the title. I just wanted to see if I could get Michel to post that title on his own blog.

It does relate somewhat to what I want to talk about, though. And that’s the power of the law of reciprocity.

I was very honored when Michel asked me to be a guest poster on his blog. What do I know about copywriting, which is his forte? If I knew anything about copywriting, I wouldn’t have had to write Glyphius and MuVar to help me figure out if the words I had put on paper were profitable or not.

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I’ve done a couple of things to my blog, mostly “behind the scenes,” that I want to share with you.

My friend James Brausch has recently closed his comments on his blog. The primary and most important reason is to deal with the plethora of comment spam.

If you wanted to comment on any one of James’ posts, you’d now have to do it on your own blog by posting an article and linking back to his. Since his blog supports it, your link will automatically create a trackback on his post, which will be listed in the comments area.

But the wonderful byproduct of this is that it increases backlinks (i.e., link popularity) to his blog.

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Looks like I’ve been tagged again.

Apparently, Mike Sansone of ConverStations started the new tagging trend, titled, “Why do I blog?” Ryan Healy then added me to this list.

I’ve been tagged in the past, and this is something I really like. Why? Because it not only allows us to “peek” inside the minds of bloggers. It also gives us a great deal of insight into why blogs are so popular — and how they can be used as marketing tools.

So, to that end, here are my answers:

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