When a sales page is not per­form­ing or if it’s not per­form­ing up to your expec­ta­tions, the worst thing you can do is… nothing.

By tak­ing action and mak­ing changes, you can strengthen your copy quickly and improve your sales con­ver­sions. In most cases, there are rel­a­tively sim­ple steps you can take to alter the copy to improve your results immediately.

The key to this process is test­ing to boost your outcome.

The sad truth is, the vast major­ity of mar­keters don’t test. But if you are test­ing or about to, then con­grat­u­la­tions. Because you’re miles ahead of most peo­ple in this industry.

How­ever, when most peo­ple start test­ing, they imme­di­ately think of some­thing they can add or change. Or they’re con­fused as to what to test, par­tic­u­larly what to test first.

In my expe­ri­ence, I’ve found that the best and most effi­cient ele­ment to test is to actu­ally first remove the things that are stop­ping peo­ple from order­ing. In other words…

Read the rest of this post or share it »

Many copy­writ­ers often talk about tar­get­ing a niche… get­ting to know them so you talk their lan­guage and describe your solu­tion for them as though you were one of them.

I’d like to take a con­trar­ian view.

I think it’s silly to worry about tar­get­ing a “niche.”

I pro­pose that all peo­ple are the same at their core and if you are actu­ally work­ing a true mar­ket… tar­get­ing is as silly as pre­tend­ing that some peo­ple don’t eat or sleep or have sex or breathe.

Read the rest of this post or share it »

… Words out of thin air and assem­bles them into mas­ter­ful sales pages that earn more money than you can even imagine.

Sorry about the title. I just wanted to see if I could get Michel to post that title on his own blog.

It does relate some­what to what I want to talk about, though. And that’s the power of the law of reci­procity.

I was very hon­ored when Michel asked me to be a guest poster on his blog. What do I know about copy­writ­ing, which is his forte? If I knew any­thing about copy­writ­ing, I wouldn’t have had to write Glyphius and MuVar to help me fig­ure out if the words I had put on paper were prof­itable or not.

Read the rest of this post or share it »

I’ve done a cou­ple of things to my blog, mostly “behind the scenes,” that I want to share with you.

Some well-​​known mar­keters have closed their com­ments on their blogs. The pri­mary and most impor­tant rea­son is to deal with the plethora of com­ment spam. If you wanted to com­ment on any of their posts, you’d have to do it on your own blog by post­ing an arti­cle and link­ing back to it.

Since most blogs sup­port it, your link will auto­mat­i­cally cre­ate a track­back on the post, which will be listed in the com­ments area. But the won­der­ful byprod­uct of this is that it increases back­links (i.e., link pop­u­lar­ity) to their blogs.

Read the rest of this post or share it »

Looks like I’ve been tagged again.

Appar­ently, Mike San­sone of Con­ver­Sta­tions started the new tag­ging trend, titled, “Why do I blog?” Ryan Healy then added me to this list.

I’ve been tagged in the past, and this is some­thing I really like. Why? Because it not only allows us to “peek” inside the minds of blog­gers. It also gives us a great deal of insight into why blogs are so pop­u­lar — and how they can be used as mar­ket­ing tools.

So, to that end, here are my answers:

Read the rest of this post or share it »