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The Birth of a Better Salesletter
When I wrote my free white paper, “The Death of The Salesletter,” I mentioned that the web is changing, whether we agree with it or not. Long-copy, text-only, static salesletters are slowly being replaced by more dynamic, cleaner, pithier, multimedia-based, content-driven sales messages.
One case in point is my friend Jack Humphey and his Authority Site Center. His latest product, launched today, is a membership site that teaches people how to create “authority sites” that drive traffic and sell products through content, in particular with the help of Web 2.0 websites, communities, and applications.
Jack actually offers a free report himself on this latest trend. You can download it for free — there’s a mini-video introduction that leads to an opt-in page, where Jack offers his free report, the “Authority Site Blackbook,” after you sign up.
But let me bring your attention to the salesletter for his new product, which is what I really want to focus on and what’s pretty amazing…
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