I recently merged my library with my blog. I had multiple resources, books and teleseminar recordings on various sites, but decided to consolidate them all and add them to my blog.

Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

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Recently, I held three rarely given teleseminars — two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters.

Each interview lasted for two hours, for a total of six. Both Gary and John kept listeners riveted during those six hours as they answered pressing questions from people like you and me about how to write effective copy that sells. And now, you can…

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Michel Fortin: People have egos and it’s normal and it’s natural and we all have things that are near and dear to every single person. People will fight for what their egos tell them that they need to fight for.

I’m a very humble person. I always like to take the low road. I do like the approval. I do like the limelight. But, if I feel that somebody else can take it for me, if I feel that if there is something that I can do, that it takes away from me, but it makes somebody else’s life better, I will do that. That’s a really hard lesson to learn in humility.

Whenever you look at, for example, some of the discussion boards that I’m participating in, sometimes you get these really fierce battles. And there was a couple of times when people actually were against some of the things that I’ve either actually said or had done.

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Recently, Michel Fortin, author of Drop Your Goals (And Manage Your Life!), was interviewed by Ralph Zuranski. For over an hour, Michel discussed some of the concepts based on his book.

Ralph Zuranski is the creator of the "In Search Of Heroes™" program, whose aim is to generate income to fund beneficial community programs, activities, equipment, software, training and travel through cash donations and affiliate marketing, particularly for, or geared towards, disadvantaged kids.

Ralph Zuranski, a former special feature’s writer and photographer for the Coronado Eagle Newspaper, created the In Search Of Heroes™ Program for High School Students in 1992-1993.

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I couldn’t talk about this when I first learned about it, but now that it’s public I wanted to pass the info along.

You may or may not know Julie Perry.

She’s a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We constantly see each other at seminars and always have a great time. She’s always laughing, fun to be with, and a great person.

If you can’t picture her, to help you here’s a photo of the both of us — you might have seen her at Internet marketing seminars, yourself:

She’s known for her love of boats. She’s written a book on yachting, and she’s also the host of TheBoaters.tv, a website for yachters and boat lovers.

Now, the sad news…

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What a fantastic call tonight! I grilled radio copywriting expert Dan O’Day for a little more than an hour on how to write effective radio advertising that gets maximum results.

Again, this one-hour teleseminar was to support our upcoming, intensive 2-day workshop in Los Angeles on how to write compelling copy for multimedia. (Which we only mentioned at the tail-end of the call.)

As promised, here’s the one-hour interview recording.

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A mistake businesspeople often make is when they try to sell their company directly in every communication they produce. (I’m referring to the idea that they try to sell their company as being merely open for business, also called “institutional advertising,” and not direct marketing, which is different.)

Institutional advertising (or what I call “blind branding”) will draw up immediate clients. When advertising, they spend hoards of cash on repeated, slick and entertaining ads. When marketing to people for the first time, they blab on until the cows come home. When sending out information, they send beautifully designed packages that make shipping crates look like a joke!

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