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To Boost Conversions, Think Conversely
Some interesting findings show that most people who abandon their shopping carts don’t do so permanently.
They tend to return within the first day to complete their purchase, likely after they had a chance to shop around, review their security, or practice some due diligence.
According to WebProNews who reported on the study, “65% of all shoppers will wait a day or more to complete a purchase.” The most notable finding was the idea that just increasing security and buyer confidence can increase conversion by 11%.
Interesting, yes. But far from surprising.
In fact, I often tell my clients and students that, in order to boost sales, you should be a “conversion contrarian.” In other words, don’t focus on increasing conversions. Not at first, anyway. Instead, you should focus on decreasing something else…
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