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Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of “forced continuity,” which seems to be the subject of a lot of debate these days.
Several well-known marketers have made offers of late with forced continuity. What it means is, the intended product you want to buy can only be purchased when you buy another (often, a continuous subscription) billed to your account every month or so until you cancel.
Forced continuity is nothing new. (In direct marketing, they call these “Til Forbid” offers.) It’s another type of offer, pure and simple. It’s marketing. And there’s nothing wrong with that. What’s wrong is not the way the offer is made.
The real problem is its lack of transparency.
But that’s not what I want to rant about today.
What a lot of people seem to be missing here (and something my brilliant wife brought to my attention, which makes perfect sense to me), is that there is a deeper, much darker side to this whole thing.
Something all marketers need to be aware of…
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How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »
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In my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills.
Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft.
This is a common scenario, because start-up businesses are easy to find and provide plenty of opportunities to practice your emerging copywriting skills.
I talked about three tips for aspiring copywriters in the past. I recommend any new copywriter to follow these three tips to build a track record and get to a level that makes them appealing to higher-paying clients.
After your skills are developed, however, it becomes necessary to seek out clients — better, more lucrative clients — who are established enough to pay a fair wage for your skills and, above all, your results.
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Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »
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I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.
We call it “Success Chef University.”
It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?
Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.
Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.
Limited to the next 50 individuals only.
The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.
Check it out if just for the learning experience.
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Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »
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Just an update on things.
I’m typing this from my hotel room in Anaheim, California, where my wife and I are speaking at a seminar. My Internet connection is shoddy and intermittent, so I can’t do much right now. Even typing this blog post feels like pulling teeth.
To my coaching students, I will be answering your emails once I return to my office, or this weekend if I have a chance and the connection improves.
I will be back early next week, posting an explosive new article on how to double or even triple your profits using an amazing twist on something we already do as copywriters and business owners.
In the meantime, glide on over to my new site, Copywriters Library, where I have over 6 hours of audio interviews with master copywriters Gary Halbert and John Carlton, and 2 of my complete books reprinted free for you.
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Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »
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It seems there’s a flurry these days of Internet marketers releasing “free reports.” (Admittedly, I’m just as guilty.)
But there’s one report I highly recommend you read right now. My good friend, Armand Morin, has just released his free report. In his no-nonsense, no-B.S. style, Armand explains how he made millions online.
When I read the first draft, the first thing that came out of my mouth was, “It’s about time!”
(When you read it, you’ll understand what I mean.)
Forget the fluff and the purported “secrets” some marketers spout. Unlike so many of the “death of” manifestos of late, in this 50-page report nothing is sugarcoated. Nothing is secret. And more importantly, nothing “died.”
Warning! This report contains strong language, obvious truths, and moneymaking strategies some might find irritating. Even offensive.
If you want to learn how Armand built his multi-million dollar business online, or how we quadrupled our business using the same strategies Armand offers, then you need to download this free report and read it.
Click here to grab your free copy of “An Obvious Truth.”
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Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »
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I couldn’t talk about this when I first learned about it, but now that it’s public I wanted to pass the info along.
You may or may not know Julie Perry.
She’s a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We constantly see each other at seminars and always have a great time. She’s always laughing, fun to be with, and a great person.
If you can’t picture her, to help you here’s a photo of the both of us — you might have seen her at Internet marketing seminars, yourself:

She’s known for her love of boats. She’s written a book on yachting, and she’s also the host of TheBoaters.tv, a website for yachters and boat lovers.
Now, the sad news…
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How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »
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Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town.
So in keeping with that tradition, I’d like to post a few of my own. But unlike those who post their predictions in point form, I won’t make a specific list but rather share with you some of my thoughts.
(Near the end, however, this post will culminate in what I believe will be three major trends to watch out for and dive into, if you want to make some serious money in 2008 and beyond.)
First off, let me state that you may or may not agree with me on these. But something is definitely going on right now that points to these three trends. All the clues are pretty evident, and you’ve probably seen some of these yourself.
What I’m talking about is…
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Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »
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