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Posts Tagged ‘interactivity’

How to Make Salesletters Interactive

Buy key on a white computer keyboard with clipping pathIn The Death of The Saleslet­ter, I talked about hid­ing con­tent so it could open up based on a user’s actions and thereby per­son­al­iz­ing the saleslet­ter, dynam­i­cally, on the fly.

You can hide con­tent on the same sales page, mak­ing the page look shorter and less intim­i­dat­ing. And only desired con­tent appears depend­ing on a user’s choices.

What does using this tac­tic help to do?

In some cases, peo­ple break saleslet­ters down into var­i­ous pages, and add links to them in the let­ter. I don’t rec­om­mend this with long-​​copy saleslet­ters. Tra­di­tion­ally, I rec­om­mend that the extra con­tent opens up in a pop-​​up win­dow instead, as to not distract.

But with this tac­tic, and other than the poten­tial for per­son­al­iza­tion, which is its biggest ben­e­fit, it means that peo­ple read­ing a saleslet­ter don’t have to be both­ered by…

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Attracting Activity to Your Blog

iStock 000002911947XSmall 150x150 Attracting Activity to Your BlogAs with sta­tic web­sites, the suc­cess of a blog depends on attract­ing a steady stream of new and return traf­fic. The dif­fer­ence is, blog pro­mo­tion tools are slightly dif­fer­ent, a bit more diverse, and largely much more effective.

Why? Because blogs are designed with inter­ac­tiv­ity and social net­work­ing abil­ity built in. They are ideal both for devel­op­ing rela­tion­ships and for mar­ket­ing your brand.

How­ever, don’t neglect stan­dard pro­mo­tional activ­i­ties in favor of blog-​​only traf­fic gen­er­a­tion meth­ods. You can and should use both.

In fact, tra­di­tional mar­ket­ing can become even more potent with a blog due to its nature.

For exam­ple, and most impor­tant, you will still want to uti­lize your email list, and use your blog to grow it, too. Ask read­ers to sub­scribe, and let them know when you post a new arti­cle just as you would with a new fea­ture or prod­uct on a sta­tic website.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Three Hot Trends to Watch Out For

New year predictions for 2008Since the new year is right around the cor­ner, blog­gers and mar­keters alike are post­ing their pre­dic­tions as if a psy­chics con­ven­tion has come to town.

So in keep­ing with that tra­di­tion, I’d like to post a few of my own. But unlike those who post their pre­dic­tions in point form, I won’t make a spe­cific list but rather share with you some of my thoughts.

(Near the end, how­ever, this post will cul­mi­nate in what I believe will be three major trends to watch out for and dive into, if you want to make some seri­ous money in 2008 and beyond.)

First off, let me state that you may or may not agree with me on these. But some­thing is def­i­nitely going on right now that points to these three trends. All the clues are pretty evi­dent, and you’ve prob­a­bly seen some of these yourself.

What I’m talk­ing about is…

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

The Birth of a Better Salesletter

Authority Site Blackbook by Jack HumphreySome mar­keters “get it.”

When I wrote my free white paper, “The Death of The Saleslet­ter,” I men­tioned that the web is chang­ing, whether we agree with it or not. Long-​​copy, text-​​only, sta­tic saleslet­ters are slowly being replaced by more dynamic, cleaner, pithier, multimedia-​​based, content-​​driven sales messages.

One case in point is my friend Jack Humphey and his Author­ity Site Cen­ter. His lat­est prod­uct, launched today, is a mem­ber­ship site that teaches peo­ple how to cre­ate “author­ity sites” that drive traf­fic and sell prod­ucts through con­tent, in par­tic­u­lar with the help of Web 2.0 web­sites, com­mu­ni­ties, and applications.

Jack actu­ally offers a free report him­self on this lat­est trend. You can down­load it for free — there’s a mini-​​video intro­duc­tion that leads to an opt-​​in page, where Jack offers his free report, the “Author­ity Site Black­book,” after you sign up.

But let me bring your atten­tion to the saleslet­ter for his new prod­uct, which is what I really want to focus on and what’s pretty amazing…

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Hype or Hope?

deathreportcover 150x150 Hype or Hope?The next ques­tion is, what does Web 2.0 have to do with saleslet­ters, if any­thing? And how does it affect them? For mar­keters, Web 2.0 presents a num­ber of new oppor­tu­ni­ties and avenues that allow more interaction.

More specif­i­cally, tools cre­ated by Web 2.0 can help to not only human­ize but also mag­ne­tize a web­site, which, in turn, gives mar­keters the abil­ity to cre­ate bet­ter rela­tion­ships with prospects, and sup­plies them with bet­ter tools to offer more proof, com­mu­ni­cate more effec­tively and develop that trust they so seek.

In terms of mar­ket­ing, it can lever­age a viral mar­ket­ing cam­paign by cre­at­ing a cer­tain buzz about the busi­ness, which can enhance a website’s traf­fic, expo­sure, stick­i­ness and, to some degree, believability.

But in terms of saleslet­ters specif­i­cally, which is what I really want to focus on, it can serve up a sales mes­sage in the way the user wants, not how the busi­ness behind it wants or thinks their users want.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Shorter Salesletters But More Copy

deathreportcover 150x150 Shorter Salesletters But More CopyLong, scrolling saleslet­ters are dying. It’s a fact. There are two main rea­sons for this. Remem­ber, I said an evo­lu­tion and a rev­o­lu­tion are cur­rently tak­ing place. And both of these are con­tribut­ing to the death of the salesletter.

The evo­lu­tion is this: users are demand­ing for bet­ter qual­ity, more con­tent, more proof, less has­sles and greater inter­ac­tiv­ity. New tech­nolo­gies there­fore help to enable that expe­ri­ence. And really, that’s what it’s all about:

It’s about the expe­ri­ence.

As more and more peo­ple enter the web, get broad­band, and gain access to groups of peo­ple who they can con­nect and inter­act with, as well as with the pre­pon­der­ance of appli­ca­tions that fight for that person’s atten­tion and inter­ac­tion, the long-​​scrolling saleslet­ter no longer works as effec­tively as it used to.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Multisensorial Salesletters

deathreportcover 150x150 Multisensorial SaleslettersVideo is said to be Web 2.0’s killer app. But is it video itself? Not really. It’s inter­ac­tiv­ity. Video engages all the senses. Ample split-​​tests show that the more you engage the user’s senses, the greater the response.

When I used to teach pro­fes­sional sell­ing in col­lege, we used a text­book called “Per­sonal Sell­ing: An Inter­ac­tive Approach,” by Ronald Marks, Ph.D.

In it, Dr. Marks makes the case that using audio­vi­sual aids in face-​​to-​​face sales pre­sen­ta­tions can increase a person’s sales effec­tive­ness. (And remem­ber, this book was writ­ten in the 80s, before lap­tops became popular.)

That’s not break­ing news, I admit. But here’s what I’ve found fas­ci­nat­ing. The author states that multimedia-​​generated sales pre­sen­ta­tions — with a mix of text, graph­ics, pho­tos, ani­ma­tion and sound — cap­ture atten­tion and arouse inter­est more effec­tively since they appeal to all the senses.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »