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Posts Tagged ‘income’

Disillusioned Copywriter Demands The Truth

Businessman in troublesA dis­grun­tled, aspir­ing copy­writer wrote me demand­ing clar­i­fi­ca­tions. He believes most copy­writ­ers lie and exag­ger­ate their claims of wealth. Let’s call him “Chuck.”

I under­stand where Chuck is com­ing from. Because I’ve been where he is. So I responded, not because I wanted to acqui­esce to his demands but because I wanted to give him hope, ideas, and, dare I say it, a million-​​dollar education.

He says he will be ask­ing other copy­writ­ers the same ques­tion, and even threat­ened (although, that may be too harsh of a word) to pub­lish my reply. I’ve decided to take the lead myself, and pub­lish it here.

For all I know, this copy­writer may be gath­er­ing infor­ma­tion to cre­ate his own prod­uct. Who knows? If he is, I must say that his strat­egy is bril­liant. A tad decep­tive, but bril­liant. Regard­less, if he does cre­ate a prod­uct out of this, good for him!

But I’m reprint­ing the con­ver­sa­tion here not just to take the lead but also because I believe it will help a lot of other strug­gling copy­writ­ers out there. Also, I’m open­ing myself a lit­tle more than usual. I guess you can say that I’m expos­ing the real “Michel Fortin.”

My answer might sur­prise you…

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Purging My Way to Freedom From Email Clutter

istock 000004817156xsmall 150x150 Purging My Way to Freedom From Email ClutterAfter the last, big, “mega-​​product launch,” and a bar­rage of me-​​too mar­ket­ing emails from the usual sus­pects, I’ve decided enough is enough. And it’s about time.

I’ve done some­thing I should have done a long time ago.

And I feel liberated.

I rec­om­mend you do the same.

That is, I unsub­scribed from 90% of the newslet­ters I was receiv­ing. I deleted fear­lessly. Unsub­scribed relent­lessly. Purged ruth­lessly. With­out blink­ing or look­ing back.

If you think it’s not a lot, let me give you a back­story. When I was the edi­tor of The Inter­net Mar­ket­ing Chron­i­cles newslet­ter over a decade ago (which has since been acquired by the late Corey Rudl), I sub­scribed to a lot of email newsletters.

Yes, lots. Like over-​​a-​​thousand lots.

I’m a speed-​​reader, so get­ting that many emails was never a big chal­lenge. And before you con­clude I was an email junkie, let me give you a few rea­sons in my defense.

For one, I wanted to be up on things. I wanted to stay abreast of new changes, new mar­ket­ing strate­gies, new soft­ware tools, and so on. (I still do.)

Sec­ond, it gave me a lot of fod­der while writ­ing edi­to­ri­als for the then pop­u­lar newslet­ter. I’m proud to have been instru­men­tal in help­ing them grow their list from 45,000 to 160,000 sub­scribers, and remem­ber that 160,000 back in ’98 was quite a feat!

And third, these emails served me well as they were also used for research pur­poses. As an up-​​and-​​coming copy­writer writ­ing a lot for the Inter­net mar­ket­ing crowd at the time, I wanted to see what oth­ers were say­ing, pro­mot­ing, doing, email­ing, and writing.

But this week­end, after last week’s ubiq­ui­tous mega-​​launch pro­mo­tional emails started clut­ter­ing up my inbox, it became the prover­bial straw that broke this camel’s back.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Make Money Online in Just Four Simple Steps

Success ChefI have been crazy-​​busy get­ting our newest prod­uct ready. It’s an all-​​in-​​one mem­ber­ship site that shows you how to cre­ate a mon­ey­mak­ing busi­ness online in just four steps.

We call it “Suc­cess Chef University.”

It cov­ers every­thing. Every busi­ness model, traf­fic type, and mar­ket­ing strat­egy. But do you know which ones you really need and why? What about out­sourc­ing any of it?

Like fol­low­ing a recipe, you need to use the right ingre­di­ents in the right order. Suc­cess Chef sim­pli­fies it all for you with step-​​by-​​step video tutorials.

Suc­cess Chef is still in the pre-​​launch phase. How­ever, we decided to invite you to join right now — long before we do launch — with a mas­sive dis­count.

Lim­ited to the next 50 indi­vid­u­als only.

The saleslet­ter is also inter­ac­tive, too. We’ve also recorded a spe­cial hour-​​long video to help you. That video is an edu­ca­tion in itself! In it, we share those four sim­ple steps to gen­er­at­ing income on the Internet.

Check it out if just for the learn­ing experience.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Michel Fortin Interview

RZ%20best%20picture small Michel Fortin InterviewRecently, Michel Fortin, author of Drop Your Goals (And Man­age Your Life!), was inter­viewed by Ralph Zuran­ski. For over an hour, Michel dis­cussed some of the con­cepts based on his book.

Ralph Zuran­ski is the cre­ator of the “In Search Of Heroes™” pro­gram, whose aim is to gen­er­ate income to fund ben­e­fi­cial com­mu­nity pro­grams, activ­i­ties, equip­ment, soft­ware, train­ing and travel through cash dona­tions and affil­i­ate mar­ket­ing, par­tic­u­larly for, or geared towards, dis­ad­van­taged kids.

Ralph Zuran­ski, a for­mer spe­cial feature’s writer and pho­tog­ra­pher for the Coro­n­ado Eagle News­pa­per, cre­ated the In Search Of Heroes™ Pro­gram for High School Stu­dents in 1992–1993.

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Natural Laws

Drop Your Goals“There are many who are liv­ing far below their pos­si­bil­i­ties because they are con­tin­u­ally hand­ing over their indi­vid­u­al­i­ties to oth­ers. Do you want to be a power in the world? Then be your­self. Be true to the high­est within your soul and allow your­self to be gov­erned by no cus­toms or con­ven­tion­al­i­ties or arbi­trary man-​​made rules that are not founded on prin­ci­ple.“
– Ralph Waldo Trine

“Take away the cause, and the effect ceases.“
– Miguel de Cervantes

In every­thing you do or want to do in life, you are always gov­erned by law and not by chance. Nat­ural laws are prin­ci­ples or expla­na­tions of why things are the way they are. Prin­ci­ples defined by Web­ster are “fun­da­men­tal laws or facts of nature.” Out of the many you have read or will read about in this book, there is one, how­ever, that is the foun­da­tional prin­ci­ple to all success.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Taking the Time

Drop Your Goals“Com­mit­ment is what turns a promise into real­ity. It is the words that speak boldly of your inten­tions. And the actions that speak louder than words. It is mak­ing the time when there is none. Com­ing through time after time after time, year after year after year. Com­mit­ment is the stuff char­ac­ter is made of; the power to change the face of things. It is the daily tri­umph of integrity over skep­ti­cism.“
– Unsourced

“Patience is bit­ter, but its fruit is sweet.“
– Anony­mous

You may have heard of Thoreau’s advice, “Do what you fear and the death of that fear is cer­tain.” I fig­ured that becom­ing a sales­per­son was the best way to fight my fear since rejec­tion is com­mon­place in sales. In the begin­ning, though, I cer­tainly was no sales super­star. Work­ing solely on com­mis­sion and with no income to show for, I filed for bank­ruptcy (one of two, if you recall). You might say that I became what my father pro­grammed me to believe.

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Nothing Can Take The Place of Persistence

Ladan LashkariYou’ve prob­a­bly heard the quote from Calvin Coolidge: “Noth­ing in this world can take the place of per­sis­tence.” Well, today, I learned about some­one I already know and admire, who cer­tainly embod­ies this trait.

Her name is Ladan Lashkari. She is a reader of this blog, and she even listed it as being one of her favorites. But when I learned her story, I was truly hum­bled.

The story was writ­ten by Eric Holm­lund. His blog, “Eric’s Tips,” is another blog I highly rec­om­mend. As you shall soon find out, he wrote a piece that’s so amaz­ing and inspi­ra­tional, that I had to tell you about it, with Eric’s gra­cious per­mis­sion. (And once you read it, you’ll be amazed like I am by how pow­er­ful Ladan’s story really is.)

If you think you have lim­i­ta­tions in your life stop­ping you from achiev­ing suc­cess, take some time to read about this woman’s lim­i­ta­tions. Her story is not only cap­ti­vat­ing, it’s awe-​​inspiring in so many ways.

So with­out fur­ther ado…

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »