A recent coach­ing ses­sion touched upon the grow­ing trend that some mar­keters have adopted to squeeze out sales from exit­ing traffic.

In other words, you visit a web­site and read the saleslet­ter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or sim­ply hover your mouse out­side of it), the web­site attempts to make a last-​​ditch offer.

The com­mon prac­tice is to offer a dis­count, and a recent trend is to make it through vir­tual sales assis­tant just before the prospect clicks away from the screen.

(Vir­tual assis­tant or not, it is no dif­fer­ent than a one-​​time offer appear­ing in an exit pop-​​up or spawned browser win­dow once the vis­i­tor leaves.)

Not only is the prac­tice annoy­ing, it can be detri­men­tal to your sales efforts.

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There is a think­ing stuff from which all things are made, and which, in its orig­i­nal state, per­me­ates, pen­e­trates, and fills the inter­spaces of the universe.

A thought in this sub­stance pro­duces the thing that is imaged by the thought. A per­son can form things in his thought, and by impress­ing his thought upon form­less sub­stance can cause the thing he thinks about to be created.

In order to do this, a per­son must pass from the com­pet­i­tive to the cre­ative mind. Oth­er­wise he can­not be in har­mony with form­less intel­li­gence, which is always cre­ative and never com­pet­i­tive in spirit.

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Whether you change your voca­tion or not, your actions for the present must be those per­tain­ing to the busi­ness in which you are now engaged.

You can get into the busi­ness you want by mak­ing con­struc­tive use of the busi­ness you are already estab­lished in — by doing your daily work in the cer­tain way.

And inso­far as your busi­ness con­sists in deal­ing with other peo­ple, whether per­son­ally or by let­ter, the key thought of all your efforts must be to con­vey to their minds the impres­sion of increase.

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