Email Updates Can Readers Crack Your Code?
One of my former students made me realize something important.
In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy … Particularly web copy.
But before I explain it to you, let me put the story in context so you can understand. In my Personal Selling class, we were discussing the natural human inclination to illogically and unconsciously assume that there is a parallel between a part and its whole — even when the two are totally unrelated or irrelevant to each other.
Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! 
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