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Posts Tagged ‘highlighting’

What Copy Cosmetics Communicate

ClunkinessThere’s a debate going on my dis­cus­sion board about “clean design” vs. “clunky design” with your copy, and how it can or can­not affect response rates.

I’m talk­ing about odd lay­outs, incon­sis­tent type­styles, empha­sis using for­mat­ting (like under­lin­ing, high­light­ing, bold­ing, etc), “junk­ing up” copy, and so on.

For exam­ple, on a tele­sem­i­nar I was giv­ing last week, some­one asked “I see so much copy with poor design and bad gram­mar with spelling mis­takes — is it inten­tional or just plain bad copywriting?”

Which reminds me…

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »