When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course.

Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others praised Sylvie’s efforts and gushed her with appreciation.

Others, on the other hand, didn’t feel as… appreciative.

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Words are powerful. They are the crux of our existence as copywriters. And your choice of words is crucial in getting the results you seek, whether you’re a copywriter or not, and be it in business or in your personal life.

To compel others to do what you want them to do, words do the job. So it goes without saying that you need to choose your words. And you need to choose them carefully. Because words are more powerful than you think.

How powerful?

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Greg Rozsa, my friend who started HelpWithKatrina.com and who has already brought tons of supplies to the homeless in and around New Orleans (you can see pictures he took on the website), receives hate mail on a daily basis.

This breaks my heart.

But what’s worst is that his website was temporarily shut down today because of complaints. Now, I acknowledge the fact that scammers are rampant and come out of the woodwork to take advantage of situations like these. But Greg is a good man with a big heart.

And there’s something else that irks me to no end…

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