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Going Bald For Breasts

Breast Cancer Victory by Sylvie FortinAs promised, my wife has finally “exposed” herself for charity, recorded the event on video, and released it to the entire world.

If you were living under a rock these past couple of weeks, let me put you up to speed.

Sylvie Fortin, who shaved her head in preparation for her breast cancer chemotherapy treatments, decided to turn it into a fundraiser for Avon’s Breast Cancer Crusade. She “sold” sections of her scalp, similar to those pixel ads you see on the Internet.

Basically, we recorded the event on video and at the end of it turned an image of her scalp into a clickable “map” of sorts, leading to websites of the top sponsors. The cool thing about it is, we raised over $13,000 for breast cancer research and awareness!

Thank you to everyone for your support and generosity. If you want to watch the video and see my newly shorn wife’s head, check out my wife’s blog at BreastCancerVictory.com.

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Marketer Exposes Herself For Charity

HeadWhen I say that my wife is probably the strongest woman I’ve ever met, my words don’t do justice to show how strong she really is.

Since her chemo was scheduled to start next Wednesday, rather than embarrassingly lose clumps of hair over the next few days, Sylvie has decided to turn her loss into someone else’s gain.

She decided to cut her hair before the treatments and donate her now useless mane to a charity called Locks of Love, which creates wigs for disadvantaged kids with long-term medical hairloss.

But there’s more to this story…

Read the rest or post a comment »

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

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