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Posts Tagged ‘freelance’

Changes, Relaunches, and Extreme Makeovers

iStock 000003120476XSmall 150x150 Changes, Relaunches, and Extreme MakeoversA cou­ple of new things to tell you about today.

First off, I’m try­ing a new exper­i­ment. I’ve decided to close and remove com­ments on this blog. Just to see what hap­pens. Why? Here’s the thing…

When I post a new blog post, it will be cross­posted to a few social net­works. Some, by design with the help of a few tools and plu­g­ins. Oth­ers, by sub­scribers and read­ers who retweet, reblog, or track­back to my posts.

What I’ve noticed is, on these social net­works — Twit­ter, Face­book, Friend­Feed, Digg, and now with the new Google Buzz — my posts seem to incite dis­cus­sions on these loca­tions. Dis­cus­sions I love to par­tic­i­pate in, too, when I have a chance.

I want to har­ness that social media power and divest myself of the con­stant mod­er­a­tion of this blog. I feel that, since there are so many dis­cus­sions tak­ing place else­where, why not take advan­tage of social media and bring the dis­cus­sions to the pub­lic instead?

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

How to Negotiate Better Copywriting Fees

handshakeAfter read­ing some of my arti­cles on how to find copy­writ­ing clients, one of my stu­dents, Jeff, asked me an inter­est­ing question.

He’s an aspir­ing copy­writer and wants to build his own free­lance copy­writ­ing busi­ness. When he read that I wrote copy for free when I started my career as a copy­writer, he told me he was think­ing about doing the same.

How­ever, he won­dered if he should ask for some­thing, any­thing, in return. In fact, here was his question…

Mike, my friends have a very small busi­ness, and they have asked me to do copy for them. They say they can’t really pay me that much. I have told them I will do it for free as long as I get rights to the copy and can use it for a ref­er­ence and in my port­fo­lio. I think this is a won­der­ful oppor­tu­nity to get more expe­ri­ence, but my wife wants to see some money on the table.

I value your opin­ion. Can you help?”

Here was my answer.

Ask­ing for a con­ces­sion in exchange for offer­ing one is always the way to do it. While I believe your trade-​​off is good in prin­ci­ple, it’s still mea­ger. I would con­sider some money — or some larger con­ces­sion on the part of the client. Here’s why…

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Crowdsource Your Way to Success

headlineoptincrowd 150x150 Crowdsource Your Way to SuccessIf you ever won­dered how to out­source your work using new and cre­ative ways that get it done faster, cheaper, bet­ter, and eth­i­cally, too, then you need to watch this video.

Called “crowd­sourc­ing,” this rel­a­tively new out­sourc­ing tech­nique — I say “rel­a­tively,” as the term may be new but the tech­nique is as old as out­sourc­ing itself — enables you to cull spe­cific skills from the pub­lic at large.

Often, for lit­tle to no cost.

Whether you’re out­sourc­ing already, plan­ning on doing so, or just want to save time and money, this is for you. Crowd­sourc­ing also allows you to bypass free­lance bid­ding sites that can turn out to be expen­sive and risky, often with less than desir­able results.

This two-​​hour train­ing video is com­pletely free.

In it, Sylvie exposes some of the best-​​kept secrets to get stuff done. Some of which have never been revealed until now. It was orig­i­nally recorded from a pri­vate online webi­nar to our Suc­cess Chef stu­dents, but we’re mak­ing it avail­able for the first time.

The video might be free, but you must reg­is­ter to watch it, as we high­light Suc­cess Chef Uni­ver­sity in the back­end because that’s where the video comes from. How­ever, you get imme­di­ate access to this video on the next page. You can unsub­scribe eas­ily, anytime.

Click here to watch this amaz­ing video.

One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Extortion: The New Get-Rich-Quick Scheme?

guntothehead 150x150 Extortion: The New Get Rich Quick Scheme?Today, a client has requested, out of the blue, a refund for copy­writ­ing work per­formed last year. Yes, last year!

Can you believe it?

Over seven months have passed and this one client is ask­ing for his money back. His excuse? “I need the money.” Of course, I refused. But he sounded des­per­ate, so I pre­sume he won’t be happy with my decision.

Likely, he will pull tooth and nail to make his case, likely by high­light­ing all the neg­a­tives, warts, and things he doesn’t like as to jus­tify his case.

The thing is, while the client did not hide the fact that he’s strapped for cash, we had an agree­ment. I can sym­pa­thize, but why should that be my responsibility?

As Larry Winget often says, “A deal is a deal.

I ask for 100% of the fee upfront. No excep­tions. I work hard enough as it is to mar­ket my ser­vices, find clients, and then write copy for my clients. Why would I want to work twice or three times as much just to get and/​or keep my money?

Even though there’s an agree­ment in place, which states that I give no refunds but do offer a 30-​​day revi­sion period for rewrites, it still irks me on a num­ber of levels.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

How I Used Discussions As a Marketing Tool

Copywriters BoardA mem­ber on my copy­writ­ers forum (now my blog) started a thread on what makes my forum so pop­u­lar. Every­one chimed in with some great answers, and I appre­ci­ate the feedback.

(The cool thing about it is, that very thread also reached an impor­tant mile­stone. It was the 10,000th one! Talk about a coin­ci­dence, eh?)

But then some­one asked:

Michel, can I ask how you ini­tially got the word out about your forum?”

My answer revealed a bit more than what the mem­ber antic­i­pated. Instead of talk­ing about how my forum became so pop­u­lar, I went on a tan­gent and explained the step-​​by-​​step process I used to book copy­writ­ing projects.

The answer was so well received that I decided to reprint it here.

Now, you may be won­der­ing what pro­mot­ing a forum (or a blog, for that mat­ter) has to do with pro­mot­ing my copy­writ­ing ser­vices. Keep read­ing because you’ll soon under­stand why…

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Why Freelance Copywriters Go Hungry

Starving copywriterFree­lance copy­writ­ers are an inter­est­ing bunch. They prac­tice the art of sales­man­ship in print, yet have dif­fi­culty sell­ing them­selves. They strug­gle when it comes to self-​​promotion.

So instead of being well-​​fed and con­tent, they often go hun­gry. Why is this?

I believe it comes down to three fun­da­men­tal defi­cien­cies. I observed these in myself when I was get­ting started a few years ago. I have con­tin­ued to observe them in other copy­writ­ers who are launch­ing new free­lance careers.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

My Favorite Copywriting Blogs

Glengarry Glen RossWhat seems to have exploded lately are blog net­works and multi-​​author blogs. It’s part of the whole “social” con­cept that seems pro­lific in today’s Web 2.0 envi­ron­ment. Take Engad​get​.com, TechCrunch​.com, Per​for​manc​ing​.com and others.

Because of the trend, I decided to allow guest authors to post to my blog. (If you wish to con­tribute, you may con­tact me for details.)

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »