Email Updates Going Nuts Over The Lack Of Focus
One of my coaching students, Dave Martin, asked me to quickly critique a sales page he will be working on. The site is for "Gourmet Sweet Nuts" by Lady Betsy, which, according to David, are "Gawd-awful good!"
The problem is, this page sells the product directly but was originally intended as an introduction letter to candy stores and dealers. (That explains why it isn’t selling as well as it can.)
Just like trying to mix SEO with good sales copy, it’s a hard thing to do when your page has more than one goal. It requires skill. But in this particular case, it’s best to focus only on one core message. In fact, I always try to stick to the “rule of focus” in copy, which means…
Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. 
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