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Posts Tagged ‘flow’

My Seven-Step Copywriting Process

notes My Seven Step Copywriting ProcessA lot of peo­ple ask me how I write copy. I don’t mean the content-​​writing process (such as how I come up with head­lines, bul­lets, offers, etc), but how I tackle the actual task of com­pos­ing a new saleslet­ter from scratch.

Every­one is dif­fer­ent. My writ­ing process is one devel­oped over many years, and many peo­ple may adopt or dis­like the same tech­niques. But in the hope that know­ing my process may be help­ful to some writ­ers, I’d like to share it with you.

Of course, if I were to describe all of the steps, there would be way too much infor­ma­tion to squeeze into one arti­cle. But for now, I can offer you a basic look at my method­ol­ogy by giv­ing you a short list of the seven steps I take.

Here they are.

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