I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order button. Because my copy skills stink — and they stink bad.

Over the years I have read everything that I can get my hands on about copywriting, and I’ve even made some substantial improvements. But just recently I found a much better (read: easier!) way to write sales copy.

It’s a backwards fill-in-the-blanks strategy, but it works.

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