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Posts Tagged ‘fee’

Extortion: The New Get-Rich-Quick Scheme?

guntothehead 150x150 Extortion: The New Get Rich Quick Scheme?Today, a client has requested, out of the blue, a refund for copy­writ­ing work per­formed last year. Yes, last year!

Can you believe it?

Over seven months have passed and this one client is ask­ing for his money back. His excuse? “I need the money.” Of course, I refused. But he sounded des­per­ate, so I pre­sume he won’t be happy with my decision.

Likely, he will pull tooth and nail to make his case, likely by high­light­ing all the neg­a­tives, warts, and things he doesn’t like as to jus­tify his case.

The thing is, while the client did not hide the fact that he’s strapped for cash, we had an agree­ment. I can sym­pa­thize, but why should that be my responsibility?

As Larry Winget often says, “A deal is a deal.

I ask for 100% of the fee upfront. No excep­tions. I work hard enough as it is to mar­ket my ser­vices, find clients, and then write copy for my clients. Why would I want to work twice or three times as much just to get and/​or keep my money?

Even though there’s an agree­ment in place, which states that I give no refunds but do offer a 30-​​day revi­sion period for rewrites, it still irks me on a num­ber of levels.

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Phone Calls Can Kill Your Copywriting Business

CallsRecently, a coach­ing client asked me about deal­ing with prospec­tive clients over the phone.

This copy­writer under­stood the impor­tance of com­mu­ni­cat­ing with prospects and answer­ing their pre-​​sale ques­tions. How­ever, like me, he pre­ferred to avoid the tele­phone and asked me if his strat­egy was sound.

Free con­sul­ta­tions are often a nec­es­sary step in secur­ing clients in your early days as a copy­writer before you’ve estab­lished your exper­tise and devel­oped a reputation.

It’s nat­ural that poten­tial clients want to get a feel for your style and stan­dards with a “get­ting to know you ses­sion.” Quite often, they will want to do this via a phone con­sul­ta­tion with you.

I’m a big believer in open­ing the lines of com­mu­ni­ca­tion, and I also like to pick up the phone to speak with a client when writ­ing copy.

But before a client hires me, I pre­fer to remain off the phone. Why? Because the tele­phone can be coun­ter­pro­duc­tive and even hurt your business.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

The Key To Getting The Fees You Deserve

Olympic medalMany copy­writ­ers, both new and expe­ri­enced, strug­gle with how much to charge their clients. In fact, it is a prob­lem that many in the ser­vice indus­try face.

The dilemma?

Charge too lit­tle and you risk los­ing cred­i­bil­ity in the eyes of your cus­tomers and poten­tial clients. Addi­tion­ally, the qual­ity of your work, even if it is worth 100 times what they paid for it, will be seen as hav­ing dimin­ished value.

Worst of all, when you charge too lit­tle, you may begin to resent the project, the client, or even your cho­sen profession.

In short, charg­ing too lit­tle doesn’t do any­one any good, least of all you.

On the other hand, if you charge too much you run the risk of los­ing a poten­tial client. You may lose out on oppor­tu­ni­ties to work with clients who could open doors and pro­vide you and your busi­ness with an abun­dance of work.

The solu­tion?

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Is Copywriting a Masculine Skill?

Copywriting is no longer a boys clubAn inter­est­ing thread appeared on my copy­writ­ers forum. A mem­ber asked who, be it men or women, are bet­ter at writ­ing copy for cer­tain prod­ucts than others.

Albeit a lit­tle close-​​minded in my esti­ma­tion, the ques­tion seemed like a legit­i­mate one and with­out any ill-​​intent. So I wel­comed it. But while the thread started out grace­fully and on-​​topic, it quickly took a few turns.

The dis­cus­sion turned out to be none­thet­less quite enlightening.

For exam­ple, one tan­gent went into the role of women in copy­writ­ing, as copy has been long touted as “the boys club.” This is where one proud board mem­ber offered some great nuggets that I wanted to share with you.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Lowball Puts You Behind The Eight Ball

Behind the eight ballRyan Healy, a tal­ented copy­writer whose blog I love read­ing, recently said that copy­writ­ers shouldn’t be cheap, espe­cially when they start out.

It’s a pow­er­ful notion, because many begin­ning copy­writ­ers believe that being cheap will get them more busi­ness. (There are other ways around this, of course. Know­ing how to mar­ket your­self is one thing. Focus­ing on a spe­cialty, a niche, is another. But more on that at another time.)

The bot­tom line is, if you low­ball your rates, you will not get as much busi­ness as you think you’ll get. Sure, you will prob­a­bly get some. But it’s the kind of busi­ness you don’t want.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

2nd Gary Halbert Call Part 4 of 4

halbert31 2nd Gary Halbert Call Part 4 of 4Gary: Your wife has triplets. Now some­body comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of infor­ma­tion could be trans­mit­ted to you in a way that wouldn’t be of inter­est to you? I mean, if they use bro­ken Eng­lish, bad gram­mar, if they use sign language.

How­ever it was, if it was, if your wife had unex­pect­edly had triplets I think you’d be inter­ested in the mes­sage. And, and, and that, that’s a point, uh, I think it’s really important ****.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »