The other day I was asked, “How do I moti­vate a poten­tial joint ven­ture part­ner to bite? When you have a great idea and you’ve located the per­fect part­ner, how do you moti­vate them to do busi­ness with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or hav­ing an inter­est­ing twist or hook, will def­i­nitely up your chances of get­ting noticed.

But regard­less of how you approach your prospec­tive part­ner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is impor­tant to craft the offer in a man­ner that shows the ben­e­fits to your joint-​​venture partner.

How­ever, there are a few extra tricks to moti­vate a poten­tial partner.

Here are some of them…

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If there’s one prob­lem in all adver­tis­ing and mar­ket­ing, it is the sheer fact that there is too much com­pe­ti­tion out there. Every­thing just seems to look like every­thing else. If one copies another com­pany let alone another company’s pro­mo­tion, it only serves as a reminder of one’s competition!

You don’t want to remind your prospects about your com­pe­ti­tion, do you?

So, don’t copy them — or as Earl Nightin­gale once said, “Don’t copy, cre­ate!” Be unique. Be orig­i­nal. Be spe­cial. Be dif­fer­ent. In fact, be so dif­fer­ent that, if pos­si­ble (and it is), your name or the name of your firm as well as the ser­vices you deliver become generic in the minds of prospects.

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