The other day I was asked, “How do I motivate a potential joint venture partner to bite? When you have a great idea and you’ve located the perfect partner, how do you motivate them to do business with you?”

In my last post, I talked about the power of a USP and how to define one. Being unique, or having an interesting twist or hook, will definitely up your chances of getting noticed.

But regardless of how you approach your prospective partner, whether it’s through an email, fax, or phone call, or by snail mail or FedEx, it is important to craft the offer in a manner that shows the benefits to your joint-venture partner.

However, there are a few extra tricks to motivate a potential partner.

Here are some of them…

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If there’s one problem in all advertising and marketing, it is the sheer fact that there is too much competition out there. Everything just seems to look like everything else. If one copies another company let alone another company’s promotion, it only serves as a reminder of one’s competition!

You don’t want to remind your prospects about your competition, do you?

So, don’t copy them — or as Earl Nightingale once said, “Don’t copy, create!” Be unique. Be original. Be special. Be different. In fact, be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects.

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