Remember when I talked about hiding content, in my free report The Death of The Salesletter, so it could open up based on a user’s actions and thereby personalizing the salesletter (and also making it short)?

You can hide content on the same sales page, making the page look shorter and less intimidating. And only desired content appears depending on a user’s choices.

In some cases, people break salesletters down into various pages, and add links to them in the letter. Traditionally, I recommend to my clients that they have the extra content open up in a pop-up window, as to not be distracted.

What does using this tactic help to do? Other than the potential for personalization, it means that people don’t have to be bothered by…

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I love readers’ questions. And sometimes, the same questions keep coming up that I decide on posting a blanket answer on this blog to cover them.

I do this as a way to create content for this blog, help my readers find the answers they’re looking for, and save me time from not having to answer the same questions over and over again.

Problem is, many people never find the blog post that answers their question, particularly if it’s old and sitting deep in the archives. And many people don’t take the time to search for it, because it’s work and it’s simply easier to contact my staff for the answer.

I thought about creating a frequently asked questions (FAQ) page. But I wanted a brain-dead easy solution to be able to do this in a snap (much like posting to this blog), and offer more to my readers.

But also, I wanted one that would optimize my page for the search engines (where specific keywords are included in the titles and questions), and be easy enough for me to simply answer questions as I go along.

Finally, I found one…

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