Email Updates What Copy Cosmetics Communicate
There’s a debate going on my discussion board about “clean design” vs. “clunky design” with your copy, and how it can or cannot affect response rates.
I’m talking about odd layouts, inconsistent typestyles, emphasis using formatting (like underlining, highlighting, bolding, etc), “junking up” copy, and so on.
For example, on a teleseminar I was giving last week, someone asked “I see so much copy with poor design and bad grammar with spelling mistakes — is it intentional or just plain bad copywriting?”
Which reminds me…
How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. 
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