Posts Tagged ‘eye gravity’
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What Copy Cosmetics Communicate
I’m talking about odd layouts, inconsistent typestyles, emphasis using formatting (like underlining, highlighting, bolding, etc), “junking up” copy, and so on.
For example, on a teleseminar I was giving last week, someone asked “I see so much copy with poor design and bad grammar with spelling mistakes — is it intentional or just plain bad copywriting?”
Which reminds me…
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