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Posts Tagged ‘eye gravity’

What Copy Cosmetics Communicate

ClunkinessThere’s a debate going on my dis­cus­sion board about “clean design” vs. “clunky design” with your copy, and how it can or can­not affect response rates.

I’m talk­ing about odd lay­outs, incon­sis­tent type­styles, empha­sis using for­mat­ting (like under­lin­ing, high­light­ing, bold­ing, etc), “junk­ing up” copy, and so on.

For exam­ple, on a tele­sem­i­nar I was giv­ing last week, some­one asked “I see so much copy with poor design and bad gram­mar with spelling mis­takes — is it inten­tional or just plain bad copywriting?”

Which reminds me…

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »