Email Updates Does Your Copy Have Personality?
Some people like hypey copy, while others prefer newsy copy. Some people like long, others prefer short. Some people drama, stories and testimonials… Others data, statistics and facts.
Does it all matter? Absolutely.
What makes one style of copy more favorable than another? Why does one person buy from one type of copy and not from another? It really comes down to the buying behavior of your market. And in fact, there are four major personality types.
Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! 
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