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Posts Tagged ‘expert’

Two Shining Stars in an Age of Darkness

iStock 000010462981XSmall 150x150 Two Shining Stars in an Age of DarknessOne of my favorite shows on TV of late is Shark Tank.

The show cen­ters on aspir­ing, brave, and some­times down­right idi­otic inven­tors and entre­pre­neurs who pitch their ideas in front of a group of mer­ci­less, seem­ingly heart­less mul­ti­mil­lion­aires, beg­ging for invest­ment capital.

Some of the advice that come from these “sharks” are pretty obvi­ous and com­mon­sen­si­cal, espe­cially to peo­ple who’s been in busi­ness for as long as I have.

But a lot of it is bril­liant. Bril­liant, but also brazen, unabashed, and bru­tally hon­est. It’s not for the faint of heart. If you don’t like see­ing peo­ple, along with their hopes, dreams, and busi­ness ideas being shred to pieces on TV, then this show is cer­tainly not for you.

The more I watch that show, the more I learn. It’s not just a fas­ci­nat­ing pro­gram, it’s a million-​​dollar edu­ca­tion in just one hour a week. And for free to boot. If you ever get a chance to watch that show, do it. You’re going to learn so much. It’s an amaz­ing show.

If an idea or busi­ness is dumb, dead, or down­right dread­ful, they will say it. Often, in no uncer­tain terms. They have to. After all, their money is on the line.

But then again, so should it be with you.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Carve Your Niche By Dominating One

Female auto mechanicI was recently inter­viewed by a print mag­a­zine about how I started my busi­ness. In it, I offered sev­eral tips and ideas on how to carve a niche in the mar­ket­place that I per­son­ally applied.

I real­ized some of these tips were par­tic­u­larly pow­er­ful. So I wanted to reprint some of my answers here for you.

If you know my per­sonal story, you know how niche mar­ket­ing played an impor­tant role in my career.

Long story short, as the child of an alco­holic I feared rejec­tion immensely, which led to a reclu­sive child­hood. We all fear rejec­tion to some degree. But for me, it was debilitating.

I wanted to over­come my fears and decided to dive into the world of sales in order to fight them head-​​on. Years passed and many fail­ures ensued until I finally became the top pro­duc­ing sales­per­son in Canada for a major For­tune 500 company.

How did I accom­plish that?

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Pain in The Butt Forces Free Interview

davidjenyns Pain in The Butt Forces Free InterviewI’m in Austin, Texas this week to attend a wed­ding — con­grat­u­la­tions to Heather and Bran­don! — and a week­long, pri­vate sem­i­nar with my mas­ter­mind group. But while I’m here, I’ve got some good news and some bad news…

The bad news — for me, not you — is that, a week before leav­ing, I suf­fered a sacroil­iac joint injury. It was likely caused by my bad pos­ture related to my exist­ing her­ni­ated discs, which as a result is caus­ing ago­niz­ing sci­at­ica.

For the first three days, I was com­pletely immo­bile. It took me an hour just to get out of bed! Any slight move­ment would cre­ate shoot­ing pains in my lower back, par­tic­u­larly in my but­tocks, and would go down my leg with aches and a “pins and nee­dles” feeling.

It’s excru­ci­at­ing. In fact, I almost backed out of the Austin trip. But being able to regain some mobil­ity, I took a chance at the last minute. Luck­ily, the air­line pro­vided me with a wheel­chair. Cur­rently, I’m walk­ing with two canes and a back brace.

Now, the good news…

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Your Reader Wants To Know These 5 Things

WhyThe other day, one of my read­ers asked me the fol­low­ing ques­tion, which I found rather inter­est­ing: “Why should the author of a prod­uct be included in their sales copy?”

Seems like a pretty redun­dant ques­tion, right? Espe­cially to any vet­eran copy­writer or mar­keter worth their salt.

But the ques­tion didn’t stop there. The reader offered the fol­low­ing insight, which explains why this issue was such an impor­tant one to him, and why I felt com­pelled to answer:

“Specif­i­cally, why do my read­ers need to know who I am or what I bring to the table? How does telling them my qual­i­fi­ca­tions increase the strength of my copy? My prod­uct solves a med­ical con­di­tion. But I am not a doc­tor and I have never had this con­di­tion myself. I’ve spent a year research­ing the best method to cure this con­di­tion. I have a list of 20,000 peo­ple with this con­di­tion and con­verse with them a lot. I know pretty much every­thing there is to know about this con­di­tion and have made it into an ebook.”

The answer is quite sim­ple, actu­ally. In fact, in his attempt to defend him­self (i.e., that he’s not a doc­tor but has lots of expe­ri­ence and spe­cial­ized knowl­edge about his mar­ket), the reader answered his own ques­tion. Let me explain…

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

How Far Are You Willing to Go to Land a Sale?

istock 000002698688xsmall 150x150 How Far Are You Willing to Go to Land a Sale?Scotty Stevens asked me an impor­tant ques­tion. So impor­tant that I’ve decided to reprint it here, with his permission:

“How far would you travel to meet a poten­tial client, if they had the deposit ready for your ser­vices? My girl­friend thinks the cus­tomer is pulling the strings if they don’t at least meet me halfway. Before, I’ve always trav­eled as far as it takes, even if it meant dri­ving all the way to the cus­tomer, but is that set­ting a weak precedent?”

Good ques­tion, but it’s the wrong one.

How far would you travel” is irrel­e­vant. A bet­ter ques­tion is, do they value your time? Do they respect it enough that they are will­ing to pay for it? In other words, are they will­ing to cover your travel expenses and pay for you to go out of your way for them?

If so, then I’d be will­ing to travel anywhere.

I would always con­sider trav­el­ling to meet a prospect if the project was large enough, and pro­vided they paid for what is com­monly referred to in this indus­try as “TMI” (i.e., travel, meals, and inci­den­tals). And in some cases, for my time, too.

(By the way, travel includes lodg­ing, and inci­den­tals include pho­to­copy­ing, long-​​distance calls, Inter­net con­nec­tion in the hotel room, car rental, etc.)

Plus, I would ask them for an advance so I can take care of my own expenses. I would avoid get­ting them to han­dle my trip on their end. I would want to have full con­trol over the choice of air­line, hotel, restau­rants, etc.

If you were dri­ving to meet them, then the client — or, in this case, the prospect — should pay for your gas, nor­mal wear-​​and-​​tear on your car (such as $[X] per mile), your meals, and any inci­den­tals. And lodg­ing too, if you were stay­ing overnight.

There’s a very good rea­son for this.

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Tweet Fearlessly, Block Ruthlessly

istock 000001065834xsmall 150x150 Tweet Fearlessly, Block RuthlesslyYes­ter­day, I had a tweet burp.

(If you’ve been liv­ing under a rock in the past year, a “tweet” is a brief, text mes­sage on micro-​​blogging plat­form Twit­ter.)

I call it a “tweet burp” because it’s some­thing like a brain fart. But I pre­fer “brain burp.” Rea­son is, unlike a brain fart where one for­gets some­thing basic or says some­thing mean­ing­less, what I thought, and sub­se­quently tweeted about, was sur­pris­ingly meaningful.

And for some, even profound.

They are tips on how to Twit­ter bet­ter. (Try to say that 10 times in a row really fast!) Let me share it with you by post­ing some of the high­lights here.

Some of these tips are not extra­or­di­nary, of course. Most of them are sim­ply com­mon sense. But they are some of the things I do in my own social media involve­ment that has proven to work well for me. I rec­om­mend you do the same…

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Grow Your Lists 4 to 7 Times Faster

60x80 2 Grow Your Lists 4 to 7 Times FasterThe lifeblood of your busi­ness is your list of cus­tomers and prospects. Wouldn’t it be great to grow it faster?

Accord­ing to the Inter­net Mar­ket­ing Center’s 2006 sur­vey, online adver­tis­ers are cap­tur­ing con­tact infor­ma­tion from an aver­age of between 5% and 10% of the peo­ple who visit their web­sites, and of those, only 1% to 2% become pay­ing customers.

That SUCKS!

How would you like to uncover a lit­tle known way to do 4 to 7 times bet­ter… with­out hav­ing to attract a sin­gle addi­tional vis­i­tor to your website?

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »