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Posts Tagged ‘eugene schwartz’

Can Your Prospects Take An Oath?

iStock 000000198924XSmall 150x150 Can Your Prospects Take An Oath?One prob­lem in copy­writ­ing I often see is the fact that the audi­ence is not tar­geted for the offer. An untar­geted, unqual­i­fied prospect won’t buy, no mat­ter how good the copy is.

Or at least, they will ask for a refund once they smell the cof­fee. But that’s not the topic I want to discuss…

It’s the sec­ond biggest copy­writ­ing prob­lem. Which is the fact that the copy doesn’t speak to the cus­tomer at the stage of aware­ness at which they hap­pen to be.

This is absolutely essen­tial to ensure that the copy is long enough, and strong enough, to appeal to, qual­ify, edu­cate, and sell the prospect. It’s about con­nect­ing with them.

What are these “stages of aware­ness?” There are four.

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »