This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.

These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!

Read the rest or post a comment »

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape.

The first and most important one is competition.

The mere fact that business is becoming increasingly hypercompetitive is an understatement. Businesses, particularly home-based businesses and self-employed professionals, are growing at an explosive rate.

Read the rest or post a comment »

So, if you’re following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary product or service, or do you offer an ordinary one?

Even if the service you provide is customary, traditional, and probably offered by your competition, you should make it appear unique just as well.

Remember that perception is more powerful than truth. You don’t need to emphasize that your product or service is unique, better than the competition, or even the best for that matter. Doing so by declaring that it is can sometimes be worse than not saying anything at all, and the reason for that is that it makes your self-serving claim appear suspect or exaggerated.

Read the rest or post a comment »

Core expansion is far different than extension. Extension is often referred to as franchising, licensing, line extension, or branching out — also known as conglomerating. In this context, I am referring to expansion by division.

If you’re a specialist in your field — which I hope you are after reading this book — and you offer only one type of service, you can expand from within by dividing your core (your product or service) into multiple, smaller components.

This helps to do 3 things. 1) It doesn’t take away from your category or specialization. 2) It increases your hit ratio when targeting clients, since some of them might be interested in your entire package while others may be interested in only a portion of it. And 3) it increases the aura of expertise you project because you refrain from spreading yourself too thin.

Read the rest or post a comment »

We’ve made it! You’ve now reached the last commandment. And what better way is there to end this book that’s chock-full o’ marketing secrets other than by telling you about something I truly hate. I hate networking. Really, I do!

I hate it because, in my experience, it hasn’t brought me anything substantial in return. You’re probably saying right now, “What? Is he crazy? Has he lost his mind?”

But wait a minute, hear me out. Networking isn’t a bad concept. Far from it. If the previous commandments have been properly followed, networking can be a fantastic marketing tool to leverage them. If you can be at the top of your prospects’ minds, you can also be at the top of your network’s mind, right?

Read the rest or post a comment »

Here’s a bonus commandment. I thought I’d make it a bonus because 11 would sound a little funny, wouldn’t you think? And it is indeed a bonus since, with all that you have learned, you would never be as effective if I didn’t give this extra piece of advice while implementing the first 10.

I can never stress enough, whether it’s in this book or in my seminars that, in order to create endless streams of new, repeat and referral business, you must turn every single nook-and-cranny of your business into an effective marketing system. Everything you do must become a marketing activity.

Read the rest or post a comment »

You’ve probably heard the quote from Calvin Coolidge: “Nothing in this world can take the place of persistence.” Well, today, I learned about someone I already know and admire, who certainly embodies this trait.

Her name is Ladan Lashkari. She is a reader of this blog, and she even listed it as being one of her favorites. But when I learned her story, I was truly humbled.

The story was written by Eric Holmlund. His blog, “Eric’s Tips,” is another blog I highly recommend. As you shall soon find out, he wrote a piece that’s so amazing and inspirational, that I had to tell you about it, with Eric’s gracious permission. (And once you read it, you’ll be amazed like I am by how powerful Ladan’s story really is.)

If you think you have limitations in your life stopping you from achieving success, take some time to read about this woman’s limitations. Her story is not only captivating, it’s awe-inspiring in so many ways.

So without further ado…

Read the rest or post a comment »