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My Name is Michael, I Got a Nickel…

Michel Fortin at 9 years oldOK, this post has been a long time coming.

For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? What?” (I prefer “Master,” but I digress.)

My wonderful wife calls me “Mish.” (Short for “Michel,” pronounced “Mish-al.”)

In turn, I call her “Rish,” which is short for “Licorice.” The story behind it is, when we first met, a friend told us we were lovebirds, always together, inseparable. Like licorice. (Yes, we still are!)

Anyway, here’s the thing.

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Confessions Of A Website Copywriter  

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

The Importance of Doing It With VAL

toolbelt.jpgThis article was written by one of my junior copywriters, Joe Valente, as an introduction to one of my articles — which I will be publishing on this blog later this week. But Joe’s article is so good, I decided to reprint it here. Take it away, Joe!

There’s an old saying: “Depending on the circumstances, any tool that comes to hand becomes a hammer.”

Now, let’s start with a basic premise: When you write copy, you build knowledge, trust, and sales, and language is your hammer. Some might take that a step further and say that the point of your writing is to “nail” your prospects, but I don’t think I want to go down that road today.

Instead, I want to talk a bit about your main tool of the trade, your proverbial hammer…

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Secrets From Masters of Copywriting  

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

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