One of my favorite copywriters is Tom Chandler, whose blog was listed as one of my favorite copywriting blogs last month.

While Web 1.0 was the “age of information,” I think it’s safe to say that Web 2.0 is part of the “age of engagement.” Tom offers some really neat insight into this phenomena, which I talked about in my report The Death of the Salesletter. It’s often called “Engagement Marketing.”

His mini-white paper, called “The Engagement Principles,” is a very brief yet fascinating read. I highly encourage you to read it.

Click here to read “The Engagement Principles.”

A significant reason behind websites that fail is the lack of an effective response-driven message. A message that gets people to do something, even if it’s to keep reading.

A direct response message is not just about response. It’s comprised of three elements: it must be 1) captivating (it captures the reader’s attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act). (In fact, these are the “three simple steps” I talk about in my DVD video.)

How can you incorporate those three vital elements?

If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation…

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